This September, KASS International is proud to be part of one of Asia’s most influential gatherings in intellectual property. Our Business Development Representatives, Danny Ching and Shee Man, will attend the 15th China International Trademark & Brand Festival (CTF 2025) taking place from 5 to 8 September 2025 in Taiyuan, Shanxi Province, China
Key Takeaways
- CTF 2025 Theme – “Inheritance · Innovation · Sharing,” covering the full lifecycle of trademark practice from registration to management and service provision.
- Conference & Expo – Over 20 parallel sessions including AI in IP protection, cultural tourism IP, heritage branding, and geographical indications; plus a 16,000 sqm Brand & Trademark Expo.
- KASS Participation – Business Development Representatives Danny Ching and Shee Man will represent KASS International, continuing its mission of delivering tailored IP strategies for brands.
- Focus Areas – Networking with global IP professionals, exploring trends, and highlighting ASEAN’s role as a rising force in global trade.
- Invitation to Connect – KASS welcomes attendees to meet in Taiyuan to share insights, discuss collaborations, and strengthen trademark strategies.
Let's Explore Branding and IP Opportunities Together!
Event Overview: Why CTF 2025 Matters
Organised by the China Trademark Association (CTA), CTF is China’s flagship event in branding and trademark development. The 2025 edition carries the theme of “Inheritance · Innovation · Sharing”, focusing on the full lifecycle of trademark practice from registration and protection to utilisation, management, and service provision.
This year’s Festival includes the 19th China Trademark Annual Conference, featuring over 20 parallel sessions, including new tracks such as AI and Intellectual Property Protection, cultural tourism IP, intangible cultural heritage, timehonoured brands, and geographical indications. Alongside this, the China Brand & Trademark Expo will span approximately 16,000 sqm, showcasing innovations from domestic and international trademark owners.
The Story Behind Our Presence
Since our inception in 1999, KASS International has built a strong reputation across ASEAN and beyond by pioneering tailored IP strategies for emerging and established brands. Our journey is defined by collaboration with innovators, creative industries, brand owners, and legal experts to help them protect what matters most.
At CTF 2025, Danny and Shee Man are continuing that mission. They embody our passion for the intersection of technology, heritage, and commerce, and our belief in IP as a strategic partner to growth and market expansion.
What to Expect from KASS at the Festival
✔️ Meaningful engagement with brand owners, delegates, and IP professionals from across Asia and beyond
✔️ Insightful conversations on trends shaping the future of IP—AI, heritage-driven branding, and effective cross-border trademark protection
✔️ Strategic discussions on how ASEAN, one of the world’s fastest-growing economic regions, is becoming a key player in global trade and how your trademark strategy can ride that wave
Join Us in Taiyuan
KASS International is excited to actively take part in CTF 2025 and we would love to connect.
Planning to attend CTF this year? We’d be delighted to meet you in Taiyuan. Come share your story, explore how we can support your IP journey, and let’s discover how partnership can help your brand thrive.
Reach out to our team to schedule a meeting during the Festival.