About Us

Protecting and accelerating your growth for a better future.

Our clients are the frontrunners of innovation, challenging themselves to make real impact. We assist them in their goal to create innovation that changes the world.

We advise our clients on how to get the most out of their intellectual property, and business as a whole entity. We go further than intellectual property.

Together, we work to empower clients with a competitive advantage, so, they can make an impact on society, their nation and humankind.

Who we are

We are a reputable firm, based in the emerging and thriving South East-Asian region that has a population of more than 600 million people and land area of over 4.5 million km2. We are committed to providing you with the highest level of IP, Franchising and Translation care, always ensuring we take your priorities and growth into account, as well as the impact we leave on society and communities around us.

At KASS, we are defined by the people we work with, with many of them hailing from specialized technical fields. All our patent drafting is done in-house, making sure we oversee that your creations are in the right hands.

Our Guiding Principles

Mission

Knowing where we want to go is great, but how would we get there. That brings us to our mission. Our mission is to consistently provide quality services, with tailored intellectual property strategies.

With unmatched legal expertise and a deep understanding of Southeast Asia’s dynamic landscape, we aim to deliver seamless solutions that inspire confidence and forge lasting partnerships with our clients. We will create continuous growth in our team’s knowledge and expertise through high level of training and development. Further, we will have a strong and impactful leadership team that steers the bus in the right path.

Purpose

Our purpose is to empower entrepreneurs and universities with a competitive advantage so they make an impact on Society, our Nation and Humankind.

Vision

Our vision is to be the Number One Intellectual Property, Franchise and Translation Service Provider in South East Asia.

Values

We are a firm driven by innovation, collaboration, and a deep commitment to achieve excellence in everything we do. These are our core values which guide our work and our relationships with clients:

Customer-Focused – We put our clients at the centre of everything we do.

Results-Oriented – We deliver impactful outcomes to our clients.

Excellence – We strive for the highest standards in all areas of our service.

Adventure – We embrace new challenges and innovative ideas.

Teamwork – We believe in the power of collaboration and mutual support.

Innovation – We continuously seek cutting-edge strategies to meet our clients’ needs.

Our History

From humble beginnings in the 90s, we have grown into a trusted partner for clients worldwide. Founded in Malaysia, we’ve expanded to seven offices across Southeast Asia, building long-lasting relationships every step of the way. With decades of experience, we are here to help you thrive.

Diversity, Equity and Inclusion

At KASS, we recognize that diversity is one of the greatest strengths any organization can have. It fuels innovation, opens up to unique perspectives, and drives meaningful solutions. That’s why diversity, equity, and inclusion are not just values we uphold—they are integral to our mission and the way we operate. By embracing differences, we strive to create an environment where everyone feels valued, respected, and empowered to thrive.

Female workforce

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Different ethnicties within KASS

Management positions filled by women

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Keep Exploring Further

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