IP Awareness
Protect Your Brand with Expert Trademark Services
Your brand is the foundation of your business’s identity, reputation, and growth. At KASS International, we specialize in providing trademark solutions that go beyond registration—we secure the integrity of your brand in a competitive global market.
Whether you’re a startup launching a new product or an established business expanding globally, our team of experienced IP professionals is here to protect your unique identity at every step.
Leverage your IP fully
At KASS, we believe knowledge is the key to unlocking the full potential of your intellectual property. Our IP Awareness programs are designed to educate and empower businesses and individuals on the critical importance of IP. Through our sessions, you’ll gain insights into protecting your innovations, navigating IP laws, and leveraging your IP assets to stay ahead of the competition.
Our programs cover the essential aspects of IP, including the different types of IP and their interrelations, ownership rights, and key issues in negotiating IP contracts. We dive into the intricacies of licensing, commercializing IP assets, and strategies to enhance competitiveness through IP. Additionally, we explore technology mining, common IP prosecution mistakes, myths and misconceptions, and emerging IP trends in the global market. You’ll also learn effective cost-cutting strategies to implement within your R&D teams. Stay informed, stay ahead, and empower your business with KASS’s expert-led IP training.
Our IP Awareness Solutions
Advice to Senior Management
We provide consultation for companies in all stages of the business life cycle, understanding the company through thorough discussions with the senior management team and designing strategies relating to the optimal use of their IP assets every step of the way.
Public Awareness Programmes
We work together with associations and organizations to help generate public awareness on the importance of IP and its relevance in today’s day and age.
In-House Talks
We conduct talks in-house on various aspects of IP as they relate to businesses locally and overseas. Contact us to see what’s coming up.
Tailor-Made Training Programmes
We formulate customized IP training programmes, based on our clients’ wants and needs. The duration, content, speaker, programme and cost will vary accordingly.
Why is IP Awareness important?
Many companies face rising labor costs without a corresponding increase in productivity, often due to a lack of innovation in manufacturing processes or products. Companies that fail to innovate risk falling behind.
To overcome this challenge, it’s crucial to educate management and production teams on the creation and use of Intellectual Property Rights (IPR) like patents, industrial designs, trademarks, and copyrights, along with the relevant contractual terms. We have successfully delivered in-house awareness programs to manufacturing companies, business owners, directors, managers, R&D teams, scientists, and researchers, emphasizing the importance of IP in driving business and research success.