KASS History Overview

Southeast Asia's Trusted IP Experts
Since 1992

A Legacy of Excellence

KASS International is a premier leader in intellectual property (patent, trademark, industrial design, copyright and so much more), dedicated to protecting brands and driving innovation.

From a single IP desk in its early years, KASS International has grown into a regional presence across Southeast Asia, safeguarding thousands of trademarks, patents, copyrights, and industrial designs for businesses of all sizes.

For over 27 years, our core values have remained steadfast, guiding every decision with integrity, precision, and excellence.

As industry leaders, we are committed to setting the gold standard in intellectual property protection , adapting to an evolving global landscape, and helping clients build and safeguard their brands for generations to come.

Meet our specialists >

 

Intellectual Property Specialist

An IP Specialist understands the full scope of intellectual property law, especially trademarks, patents, copyrights, and industrial designs.

27+ years of Trusted Experience In The Industry

Proven experience across many cases and industries

Proven Excellence

Our work in intellectual property has been consistently recognised by international industry bodies for excellence in patent and trademark services.

Timeline History

1992 : The Journey Began

Acted as the IP arm of the law firm Lee Ong & Kandiah, marking the start of our journey in intellectual property. Built on a solid legal foundation, this was where our passion for protecting ideas and innovation took root.

1999 : Standing on Our Own

The IP department had grown so significantly that it became its own entity, Kandiah & Associates Sdn. Bhd. This bold step allowed us to focus exclusively on providing exceptional IP services, setting the stage for future growth.

2002 : A Bolder Vision

Evolved from Kandiah & Associates Sdn Bhd into KASS International Sdn Bhd, marking the start of a new chapter. This rebranding signaled our ambition to redefine intellectual property services with a bold, client-focused vision.

2007: Celebrated 15th anniversary

 

2009 : Going Regional : Our First Step Beyond Malaysia

Recognizing the growing demand for IP services in Singapore, we incorporated KASS Regional IP Services. This marked our first step toward becoming a leading regional player. That same year, our founder Mr. Kandiah assumed the role of President of the MGCC for the 2009–2011 term.

 

2010 : Protecting Innovation Across the Archipelago

Established PT. KASS Indonesia IP Services, reinforcing our commitment to supporting innovation in Indonesia.

2012 : Celebrated 20th Anniversary

2017 : Celebrated 25th Anniversary

2020 : Extending Our Reach into Southeast Asia's Rising Star

KASS welcomed Vietnam into our network, extending our expertise to one of Asia's most dynamic markets via KASS Vietnam Intellectual Property Services Company Limited.

2022 : IP Expertise Meets Social Purpose

KASS joined Brand Action as one of their early pioneer sponsors to support communities in need through donations and awareness efforts. Since then, we have actively contributed to various causes, winning awards for creating the most impactful awareness campaigns

2024 : One Step Closer to Every Corner of Southeast Asia

Proudly introduced our newest venture in the Philippines via KASS Philippines IP Services Inc. This milestone reflects our unwavering dedication to become the first choice in IP throughout the whole of Southeast Asia.

2024 : Leading with Purpose 

Ms. Geetha Kandiah, our CEO, filled the role of President of MGCC, becoming the third female president in the organization's 33-year history.

2026 : Expanding Our Protection to Timor-Leste

2026 : Recognised by the World

Awarded the Gold Band by IAM Patent 1000, the world’s leading guide to patent professionals, for Patent Prosecution in Malaysia.

 

Partner with a firm built on a legacy of excellence.