Vietnam’s Amended Intellectual Property Law (Effective 1 April 2026): Key Updates For IP Holders
By Linh Nguyen On 10 December 2025, Vietnamese National Assembly adopted the Amended Law on Intellectual Property, which will take effect on 1 April 2026. The amendments represent a significant step towards strengthening IP protection, enhancing enforcement mechanisms, and aligning Vietnam’s IP framework with international trade commitments and the realities of the digital economy. For enterprises operating in Vietnam including domestic companies […]
Overlap in Business Names, Trade Names & Trademark: Which Should Come First?
By Van Trinh One of the most common and costly mistakes entrepreneurs make is believing that simply registering a business name and using it in daily operations automatically gives them exclusive trademark rights. The truth is, a business name, a trade name, and a trademark are very different concepts, each carrying its own scope of […]
Practical Guide For Trademark Use In Vietnam
By Van Trinh Intellectual Property Rights (IPRs) are gaining significant attention from the Vietnamese government, not only as a means to safeguard the true value of IP assets but also as a catalyst for technology and innovation. Backed by strong governmental support and a clear national strategy to combat counterfeiting and protect consumers, Vietnam is […]
Shielding Your Brand from Counterfeits: A Guide to Intellectual Property Protection
By Harley H. Vietnam, like many other developing countries, is facing a growing challenge with the booming of counterfeit products and goods that infringe Intellectual Property Rights (“IPR-infringing goods”). According to statistics of National Steering Committee Against Smuggling, Commercial Fraud, and Counterfeit Goods, in 2023, 5,464 cases related to the production and trading counterfeit goods […]
Diving into IP Rights Infringements on the Internet in Vietnam
By Ngan Pham | The Industrial Revolution 4.0, driven by advancements in Big Data, the Internet of Things (IoT), Blockchain, and Artificial Intelligence (AI), has significantly transformed the global economy. Online business methods have become a dominant trend, increasingly surpassing traditional markets, stalls, and shopping centers in market share. Key Takeaways Vietnam’s E‑Commerce Is Booming […]
Dat Xanh Group Wins Trademark Case Against DX 47 in Vietnam
By Linh Nguyen Overview of the law case Parties: Plaintiff: Dat Xanh Group (abbreviated as DXG) Defendant: Real Estate Dat Xanh 47 Company Limited (abbreviated as DX 47). DXG, having business registration granted by Department of Planning and Investment in Hochiminh on 23/11/2003, owns trademarks “Dat Xanh” protected under several trademark registrations since 05/03/2009. The […]
Part 2: Spotlight Changes of Vietnamese Trademark Laws
By Linh Nguyen In a previous article, we announced that an overhaul of the Intellectual Property legislation was enacted in Vietnam. The amended Vietnamese IP law (“New IP Law”) came into effect from January 1, 2023 with over 100 articles being amended and supplemented. For the main takeaways and key points of the amended provisions […]
Part 1: Critical Insights on Vietnamese IP Law Cases
By Linh Nguyen The study of IP court judgments serves as an indispensable tool for practitioners and businesses to shape their intellectual property strategies. Further, lessons can be taken, and broader implications can be drawn therefrom. These facilitate a deeper comprehension of legal principles, and potential challenge anticipation, and ultimately contribute to the protection and […]
Celebrating Female Ingenuity: Talented ASEAN Women Inventors
By Linh Nguyen Time flies, and World Intellectual Property Day – held annually on 26 April – is just around the corner. This year’s theme is “Women and IP: Accelerating Innovation and Creativity”.
IP in Franchising: Staying on Top in the Vietnam Franchise Race
By Ngan Pham Hundreds of domestic and foreign franchises have penetrated the Vietnam market, especially in the food & beverage, retail, and education industries, with famous brands such as KFC, Trung Nguyen Coffee, Highlands Coffee, Family Mart and Circle K establishing a strong presence. A favourable business model post-pandemic, franchising is flourishing these days.