What is the code of your consciousness?: Exploring the Language of Your Thoughts
By Jasmine Lim You won’t usually think about this, but we think in a language. For most, that language is most likely their mother tongue. For others, it is the language that they grew up with (that’s why non-English people can be native English speakers).
Protecting Trade Dress in Thailand: FIRE TIGER vs. THE FIRE BEAR
By Tipsuda Suttasing Trade dress is the overall appearance and feel of a product or service that identifies the source of the product or service and distinguishes it from that of others. It includes, but is not limited to, color, shape, size, configuration, and product packaging. Trade dress also refers to the overall presentation of […]
One Name, Two Brands: How to Protect Monopoly?
Destination Branding: How IP Can Boost Tourism
By Wipaphat S. Trossel For many countries, tourism is a catalyst for social development. At the start of 2020, the economic growth of these countries was hard-hit by travel restrictions affecting not only the tourism industry, but also all commercial activities connected to it. As a perennial tourist favourite, Thailand was naturally affected as well. […]
Thinking Of Using Your Surname As A Trademark?
By P. Kandiah Did you know that many well-known brands are the names of the original founders of the business? Yes, you can use your name as a trademark for the products you manufacture, or for the services you provide (subject to certain conditions that we’ll discuss below).
Use It Or Lose It: Can You Lose Your Registered Trademark Rights From Non-Use?
By Lauren Bennardo Choi Sun Mi v Comfort Lab Inc [2022] SGIPOS 2 It is often assumed that once your trademark is registered, your rights are indisputable. However, this is not entirely correct. Did you know that you can lose the registration of your registered trademark if it is not used? Failure to properly use […]
Luke, I am your father. Or not?
By Alex Soh Can you confirm which of the following is the correct spelling for the brands?
New Trademark Examination Manual in Thailand
By Saowanee Leewijitsin Thailand is notorious for being one of the hardest countries in the world for trademark registrations. Last year, the Registrar’s Trademark Examination Manual (“Examination Manual”) was revised by the Department of Intellectual Property, Thailand (“DIP”) based on the study of trademark laws and relevant legislation, decisions of the Board of Trademark, judgements […]
[The Intern Interview] Elana Szabo
The KASS team recently welcomed Elana Szabo, an enthusiastic intern from Australia.
Maximizing Brand Potential: Key IP Considerations for Co-Branding
By Georgina Scott Co-branding partnerships have become increasingly popular since the late 1950s. In today’s global, hyper-competitive market, leveraging your trademarks through a co-branding strategy presents a lucrative opportunity to increase brand visibility, awareness and recognition.