At KASS, we’ve always believed that Intellectual Property (IP) shouldn’t be locked behind legal jargon or seen as something only for large corporations. The truth is, IP is for everyone — from solo entrepreneurs and startups to family businesses and global brands. And now, we’re taking that message to a new platform.
We’ve officially launched our presence on Xiaohongshu, one of the most dynamic and fast-growing content platforms in the region. But we’re not just showing up — we’re showing up with purpose.
We wanted to answer a question we’ve heard time and time again: “How do I learn about IP without falling asleep halfway through?”
So we set out to create something different — bite-sized infotainment videos that not only inform but engage. Each video is designed to unpack practical, real-world IP tips that business owners can apply immediately. Whether it’s how to protect your brand, avoid costly trademark mistakes, or turn your innovation into a market advantage, our content gets straight to the point.
In our latest video, we explore [insert short teaser about the topic covered in the video], using real examples and clear insights to help businesses navigate the IP landscape more confidently.
You can watch the video right here in this article — and if it sparks a new idea or answers a lingering question you’ve had about IP, then we’ve done our job.
This is just the beginning. We’re building a content library that speaks the language of modern business — concise, visual, and designed to meet entrepreneurs where they are.
If you find our approach refreshing, we invite you to follow us on Xiaohongshu and stay tuned for more videos. There’s a lot more coming your way.