How to Enforce Your Trademark Rights in Indonesia: A Guide to Protecting Your Brand
By Carola Montinja Indonesia’s legal framework for trademarks is designed to prioritize registration rights under the first-to-file system, meaning that protection is granted to the first party who officially registers a mark, rather than the first to use it. This system underscores the importance of registering your trademark early to secure your rights. Trademark law […]
Kutus Kutus: The Trademark Dispute Behind Indonesia’s Iconic Herbal Oil
By Carola Montinja Kutus Kutus, a traditional herbal rub oil from Bali, Indonesia, is widely recognized across the country. It was created and formulated in 2011 by Servasius Bambang Pranoto (“Bambang”), who, following a serious accident that left him partially paralysed, turned to traditional herbal medicine after finding conventional treatments unsatisfactory. Drawing on decades of […]
Global Innovation Index 2024: Top R&D Leaders and Technological Progress
By Khin Yupar Research and development (R&D) sits at the heart of innovation, economic growth, and global competitiveness. The Global Innovation Index (GII) 2024 offers valuable insight into how countries invest in R&D—and, more importantly, how effectively those investments translate into real technological progress. While our previous article examined the overall GII 2024 rankings, this […]
Overlap in Business Names, Trade Names & Trademark: Which Should Come First?
By Van Trinh One of the most common and costly mistakes entrepreneurs make is believing that simply registering a business name and using it in daily operations automatically gives them exclusive trademark rights. The truth is, a business name, a trade name, and a trademark are very different concepts, each carrying its own scope of […]
From France to Malaysia: Sokhna’s Marketing Journey at KASS International
Meet Sokhna, our intern from Toulouse – France. After building a solid background in B2B sales, she decided to return to her studies to pursue a more structured and international career in communication and marketing. Eager to gain hands-on experience in a multicultural and fast-paced environment, she chose KASS International for her first professional steps in […]
ARCHIDEX 2025: Where Innovation, Design and Intellectual Property Shape the Future
ARCHIDEX 2025 was a powerful showcase of creativity and technical excellence. From groundbreaking architectural concepts to advanced engineering solutions, every corner of the exhibition highlighted the ambition and expertise driving the industry forward. It was a reminder that innovation thrives where vision, strategy and protection come together. Why Intellectual Property Matters More Than Ever in […]
Three KASS Leaders Named IAM Global Leaders 2026: A Milestone for Malaysian IP Excellence
Kuala Lumpur, 24 November 2025, KASS International proudly celebrates a remarkable achievement as three of its leaders P. Kandiah, Geetha Kandiah, and Alvin Boey have been named IAM Global Leaders 2026, placing them among the most distinguished intellectual property practitioners worldwide. Out of the 22 Malaysian professionals recognised on this global platform, the presence of […]
Rising Tides : Why Indonesia Is Emerging As The Next Big Patent Filing Hub
By Alvin Boey The 2024-25 Surge and Why 2026 Could Be Even Bigger Over the past two years, Indonesia’s intellectual property landscape has shown remarkable momentum. According to both Direktorat Jenderal Kekayaan Intelektual (DGIP) and global IP sources, patent filings in Indonesia are not only increasing, they are accelerating. A major driver of this trend […]
Intern Spotlight : Bridging Law and Innovation through Summer‘s Experience with KASS
Recently, we were delighted to host Summer, a Bachelor of Laws student from The Chinese University of Hong Kong, as part of her internship at KASS International. With a passion for law, debate, and intellectual property, Summer chose Kuala Lumpur not only to connect with her Malaysian and Indonesian roots but also to gain hands-on […]
Intern Spotlight: Solemnity is the shield of idiots, Change before you have to! – YC‘s internship at KASS International
Stepping into the fast-paced world of business, my internship at KASS has been an enriching journey of both professional and personal growth. As a Quantitative Finance student at The University of Hong Kong, I wanted to challenge myself beyond numbers and algorithms by gaining real-world experience in sales and marketing. KASS provided me with the […]