[BFM] Lights, Camera, IP Protection
[Trademart] Intellectual Property Services in Malaysia
Lights, Camera, IP Protection!
Celebrities are famed for their very name and personality – in many instances becoming brands in themselves – making it all the more crucial to protect their names, as well as the names they use as trademarks. Being public figures, they are usually sought after for endorsements, and their lavish livelihood is often more dependent […]
[Malaysia SME] Can Your Recipes Be Protected? How?
Panthera Tigris Malayensis (Malayan Tigers) in Court
The Malayan tiger is a ubiquitous national icon. A symbol of bravery, charm and regality, it is deservedly honored and depicted on the Malaysian Coat of Arms. Malaysia’s first national car, PROTON, adopted the abstract tiger-head as its emblem and badge-mark for its cars. The leading bank in Malaysia, Malayan Banking Berhad or Maybank, and […]
HTC Fights HTC in Indonesia
A well-known trademark is just like a magnet, in that the goodwill associated with it attracts a lot of people who want to exploit it for their own interests. Of course, this use is done on bad faith as their main purpose is to mislead consumers and create the wrong perception. This was precisely what […]
Are Trademark Searches Worthwhile?
In this globalised world we live in today, finding a brand name that is apt for one’s product and services is a challenge each business faces. With a borderless market provided by the ease of communication and transportation, businesses need to consider the availability of the mark not only in their local market, but also […]
Reasons You Should Avoid Using Descriptive And Generic Marks
Owning a registered trademark gives the owner exclusive rights to do the following: use the mark on its goods and services; and exclude others from using the same or very similar mark on same or related goods and services. However, this monopoly of rights is given – by Trademark Offices worldwide – only to owners […]