[BFM] 2016: Updates On Intellectual Property

In this Resource Centre segment, Geetha K. talks about whether you can protect an idea, how Malaysia performed in the 2015 Global IP Index, what Malaysian companies need to look into when it comes to their IP, and throws in a couple of noteworthy trademark cases for good measure! Your browser does not support native […]

Santa Baby

By Vincent Teh (To the tune of “Santa Baby” by Joan Javits and Philip Springer)   Santa baby, slip a licence under the tree, For me, been an awful good boy, Santa cutie, no license fees and royalties please.

Lay out the LAYOUT!

By Geetha K. Most franchises that have physical stores (think restaurants, book stores, juice bars, computer stores, etc.) have a store layout that is unique to them – one that stands out, attracts attention from passersby, creates a good ambience and is distinctive to the franchise owner. As the customers and public become more exposed […]