Case Study: Using Non-Use to Win a Trademark Dispute

Industry: ElevatorMatter Type: Trademark Prosecution, Opposition and Cancellation ProceedingsJurisdiction: MalaysiaStatus: CompletedConfidentiality: Client disclosed Executive Summary This case study demonstrates how proactive litigation strategy and commercial insight can decisively shift the balance in complex trademark disputes. By identifying non-use vulnerabilities in the Opponent’s portfolio, the client was able to neutralise opposition proceedings and strengthen its position […]
Beauty and The Beef: A Trademark Feud of Two Brothers

By Maisarah Afifah Few stories capture the collision between family, business and branding as vividly as Chua Beng Hock v FM Skincare Pte Ltd [2025] SGIPOS 2. It is a tale of two brothers, Adam (the Initiator) and Chris, whose shared a belief that beauty is everyone’s right thus, founded Face of Man, a salon […]
Kutus Kutus: The Trademark Dispute Behind Indonesia’s Iconic Herbal Oil

By Carola Montinja Kutus Kutus, a traditional herbal rub oil from Bali, Indonesia, is widely recognized across the country. It was created and formulated in 2011 by Servasius Bambang Pranoto (“Bambang”), who, following a serious accident that left him partially paralysed, turned to traditional herbal medicine after finding conventional treatments unsatisfactory. Drawing on decades of […]