Tag: Branding

Ever Noticed the “Roof” Device in Malboro’s Packaging?

Thanks to the ingenious advertising and marketing strategies of Phillip Morris Products SA (“Phillip Morris”), the “MALBORO” brand is not only well-known in most countries (to smokers and non-smokers alike) around the world, it also ranked at number 8 out of 100 on Forbes’ list of valuable brands this year. Phillip Morris however, claims that […]