[Nanyang Siang Pau] Sports and Intellectual Property Rights – Part 2
[Nanyang Siang Pau] Sports and Intellectual Property Rights – Part 1
[The Sun] Protecting the big bucks in sports
By KASS International Professional sport has never been more valuable. The numbers are staggering: a single Premier League broadcasting cycle is worth billions of pounds, a top-tier athlete’s endorsement portfolio can generate more revenue than their playing contract, and a counterfeit replica jersey market that costs the industry an estimated USD 5 billion a year […]
[Malaysia SME] Infringing Fifa World Cup trademarks?
By KASS International Every four years, the FIFA World Cup transforms the global sporting landscape. Billions of people watch, billions of dollars change hands, and billions of pieces of content, merchandise, and marketing material bearing some connection to the world’s most watched sporting event flood markets around the globe. For businesses large and small, the […]
[BFM] World Cup in Focus The Perils of IP Laws in Sports Marketing
[Malaysia SME] IP Rights as a Business Weapon for SMEs in the Automotive Industry
[MGCC Quarterly] The Importance of Trademarks & Branding
[Trademart] Of Branding And Trademark
[Personal Money] Leveraging On Your Brand
Oftentimes, people see the successful registration of their trademark as the be all and end all of the trademark procurement process, and rarely go on to make full use of the marks once they have claimed ownership. Yes, they may now have a profitable brand in hand, but how can they leverage it?
[The Edge Malaysia] Malaysia as an Innovative Nation
KASS Managing Director, P. Kandiah, shares his thoughts on whether Malaysia is ready to become an Innovative Nation and what must be done so that our journey towards becoming a knowledge-based economy is not a wasted one: Malaysia as an Innovative Nation