Top Marks for Your Trademarks
By Vincent Teh If what they say about people living up to their names is true, then I’m set for a life of spectacular mediocrity and absolute boredom. As far as names go, Vincent is definitely up there in terms of commonness and way down there in terms of averageness. When I was in university, […]
2014 FIFA World Cup – Ambush Marketing Strikes Again!
By Dr Tay Pek San The 2014 FIFA World Cup in Brazil ended recently. As is the case with previous mega-sporting events such as the Olympic Games, the Asian Games and the Commonwealth Games, the age-old advertising trick of ambush marketing struck again during the days leading up to as well as during the month […]
[MGCC Perspectives] The Secret Powers of Trademarks and Brands
[MGCC Perspectives] Do you know how to play the Name Game
[New Sunday Times] Branded with great superpowers
[Business Today] The Secret Powers of Trademarks and Brands
[Malaysia SME] Using Trademarks as your Competitive Advantage
[BFM] How SMEs can make money from IP
[Malaysia SME] IPRs-The key to beating your competition
[Business Today] Sports & IP Rights
By KASS International Sport is big business. From the gleaming stadiums of the Premier League to the sold-out arenas of the NBA, from Formula 1 circuits to the Olympic Games, professional sport has evolved into one of the most commercially powerful industries on the planet. Global sports market revenues are projected to exceed USD 600 […]