[Business Today] Protecting Your Assets: Is IP protection still relevant today?
By Vincent Teh This article first appeared in the August 2015 issue of Business Today. In the past three decades, the exponential growth of technology and rapid globalisation of trade have to some extent outstripped the development of intellectual property laws and regulations. This led many to question the practicality of intellectual property protection and […]
[Malaysia SME] Is IP protection still relevant?
[Business Today] Be Fashion Forward: Work that IP
[Malaysia SME] IP in Music: Shake Your Money Maker
[Business Today] The Music Business
By Rebecca Chong “Seems like everybody’s got a price, I wonder how they sleep at night when the sale comes first and the truth comes second…” – Jessie J quite aptly describes the music industry in the 21st century in that opening line from her massive hit, “Price Tag”. Traditionally, artists assign the copyright of their […]
[BFM] Marketing Mojo: How to Select an Awesome Trademark
Trademarks, as we know, are the face of any brand. Naturally, something so prominent needs to be chosen carefully, lest the brand or business be stuck with an unfortunate trademark. On this BFM89.9 Marketing Mojo podcast, Vincent Teh, Assistant Manager of the Trademarks & Designs Division at KASS, shares the art of selecting the best […]
[Malaysia SME] Animal trademarks – yay or neigh?
Animal Trademarks – Yay or Neigh?
By Amahl Weeramantry Humans have relied on animals since the dawn of time. We have depended on cows for milk, chickens for eggs, elephants for heavy lifting and now jaguars… to sell cars? Companies go to great lengths to differentiate their products from competitors. From the outset of any successful product development, there will be […]