Why Logo Design Is Crucial To Business Success
The Importance of Logo Design and Trademark Protection for Your Business By Jamieson McKinnon A logo is an important aspect of a business’s makeup, and plays a critical role in promoting public recognition and visual awareness of a company. Whilst designing a logo may not initially be a top priority, it is a vital tool […]
[The Intern Interview] Georgina Scott
The KASS team recently welcomed Georgina Scott, a very friendly intern from Australia. We quizzed Georgina about her time with us and this is what she had to say…
Exporting? Low on Funds? NEW Government grant to the rescue!
By Geetha Kandiah Less than 2 months left for you to take advantage of MATRADE’s newly expanded Market Development Grant (MDG)! Small and medium-sized companies – we have good news for you! The Malaysian Government is providing a reimbursable grant through MATRADE for export promotion activities undertaken from 1 January – 31 December 2021, to […]
[Vietnam Update] Register or Risk Losing Your IP Assets
By Linh Nguyen Recently, the registrations of the mark “ST25” for rice and rice-related products by four US companies in California before the United States Patent and Trademark Office (USPTO) made headlines in Vietnamese media attracting the attention and concern of a large number of Vietnamese Key Takeaways Background – ST25 is a Vietnamese rice […]
How to Pick a Diamond in the Rough: 3 Qualities of a Successful Franchisee
By Georgina Scott A franchisee can make or break your business. This has become even more applicable in the aftermath of the COVID-19 pandemic. It is the franchisee who will be pivotal in your business’s recovery and long-term success. So what qualities should you look for in a franchisee? Key Takeaways Leadership – A strong […]
Domain Name Dispute in Indonesia: “Bad Faith” in the Case of Aktiebolaget Electrolux
By Ronald E. M. The rapidly growing field of Information Technology (IT) has made the conduct of business convenient in various ways. One everyday example is enabling the ownership of specific domain names as an address for websites, which has become a key digital strategy for companies to provide detailed information of their products and/or […]
A 2020 Snapshot of Industrial Property Registrations in Vietnam
By Linh Nguyen The year 2020 was an incredibly challenging year with changes in every aspect of economy and society caused by the COVID-19 pandemic. However, despite the downturn in the global economy, Vietnam’s economic growth increased by 2.91% thanks to the Vietnamese government’s development policies and effective anti-epidemic measures. Similarly, according to the 2020 […]
Key Questions to Ask Before Purchasing a Franchise in 2021
By Vico Ling The COVID-19 vaccines have arrived on our shores. If effectively rolled out and deployed on schedule, this is expected to lead to favourable economic recovery, boosting trade and commercial activity. We could just be stumbling upon what could be the largest opportunity to capitalise on post-coronavirus recovery.
Cool Influencers vs Cruel Infringers: Do KOLs have IP Rights?
By Kaarthic Balakrishnan I still remember the day I told my mom that my friends and I were going to shoot a short film and upload it on YouTube. It roughly sounded like “Ma, I am going to be a YouTube actor”, which got me a nice walloping. You might think this happened a […]
Are Mobile App Icons Considered Trademarks?
By Vico Ling In a sea of mobile apps with multiple uses and functions, the app icon is the first visual cue that an app offers in the app store listing. It plays a key role in setting an app apart from its many rivals. The icon harnesses the association of brand identity and recognition […]