Are Franchise Agreements Really Important? 

By Jayvier Lee  A comprehensive franchise agreement, drafted by an expert franchise lawyer, is essential for protecting both the franchisor and the franchisee. This agreement sets the foundation for a successful and collaborative franchise journey. Why a Strong Legal Foundation is Crucial A strong legal foundation is one of the key factors behind any successful […]

Third Party Observations in Malaysia Change Patent Examinations

By Aaina Kamillia  Third-Party Observations (TPO) empower businesses, innovators, and individuals to ensure that only legitimate, novel, and inventive inventions receive patent protection. With the launch of our new Third-Party Observation Filing Service, you now have a powerful tool to challenge patent applications that fail to meet Malaysia’s legal standards for patentability. What is a […]

Philippine Supreme Court Rejects Bad Faith in Trademark Registration 

By Syril Diesta  The Supreme Court of the Philippines has refused to uphold the first-to-file rule for trademark registrations when bad faith is involved. This stance was reaffirmed in the case of Edmond Lim and Gerd Paland vs. Catalina See, G.R. No. 193569, promulgated on January 25th, 2023, consistent with its earlier ruling in Zuneca […]

Intern Spotlight: Rafael Bonetta’s Journey from Muay Thai to KASS

Meet Rafael Bonetta, hailing from Freiburg im Breisgau, a charming city nestled in Germany’s scenic Black Forest. While Muay Thai is Rafael’s current passion, he also spent 10 years mastering the piano—talk about talent! He’s currently engrossed in The Wolf of Wall Street and has a deep appreciation for the timeless compositions of Ludwig van […]

Diving into IP Rights Infringements on the Internet in Vietnam

By Ngan Pham | The Industrial Revolution 4.0, driven by advancements in Big Data, the Internet of Things (IoT), Blockchain, and Artificial Intelligence (AI), has significantly transformed the global economy. Online business methods have become a dominant trend, increasingly surpassing traditional markets, stalls, and shopping centers in market share. E-Commerce Growth in Vietnam In Vietnam, […]

Doing Business in Thailand as a Myanmar Entrepreneur

By Khin Yupar | Myanmar is located in Southeast Asia, sharing a 2,416 km (1,501 mi) border with Thailand to the southeast. Thailand, as the second-largest economy in Southeast Asia, excels in production, automobile manufacturing, and tourism, making it an attractive destination for business expansion. This article explores popular business sectors for Myanmar entrepreneurs in […]

ZAYA vs. ZARA: Trademark Opposition Case in Malaysia

By Zainal Amshah In a trademark opposition case in Malaysia that mirrored the classic David vs. Goliath narrative, Aset Juara Holdings Sdn Bhd (the Applicant), championing the mark “ZAYA”, faced off against the industry giant Industria De Diseno Textil, S.A. (Inditex, S.A.) and their iconic “ZARA” brand (the Opponent). The decision, delivered by the Learned […]

Intern Spotlight: Eloise’s Journey intersecting Law & Psychology

Eloise - Intern at KASS from Australia

Meet Eloise, a dedicated and passionate student currently pursuing a double degree in Bachelor of Laws and Bachelor of Psychological Sciences at Swinburne University of Technology in Melbourne, Australia. Eloise’s academic journey is driven by a deep appreciation for the law’s role as a societal cornerstone and a fascination with the complexities of the human […]

IPOPHL’s New Trademark Renewal Rules: Effective per July 2024

By Syril Diesta To streamline work processes and automate business transactions related to the renewal of trademark registrations, the Intellectual Property Office of the Philippines (IPOPHL) issued Memorandum Circular No. 2024-0023. This new circular, which took effect on 25 July 2024, amends IPOPHL Memorandum Circular No. 2023-001, or the Rules and Regulations on Trademarks, Service Marks, […]