Another “Chicken War” Story from Indonesia
By Carla Monintja Indonesians love chicken. Delicious traditional or fusion chicken dishes can be found easily and everywhere in Indonesia. Many of these dishes are very affordable so everyone can enjoy them. Interestingly, even fast-food giant McDonald’s has claimed that sales of its fried chicken exceeded its burger sales in Indonesia. Indeed, the popularity of […]
The sweet flavour of Chupa Chups’ success
By Saowanee Leewijitsin “Stop smoking, start sucking” is a well-known slogan of “Chupa Chups”, a popular lollipop and confectionery brand originally founded by Enric Bernat in 1958 and presently owned by Perfetti Van Melle S.p.A. The trademark “Chupa Chups” has been used and registered in many countries around the world. In Thailand, however, Enrique Bernat […]
Let’s make functional foods fully functioning!
By Tharishini Manalan First you look at it, next you smell it and then you take a bite of it. For centuries, consumers have picked their food based on how good the food looks, smells and tastes. In recent times, in addition to these criteria, consumers have become more and more concerned about their own […]