[The Intern Interview] Elana Szabo
The KASS team recently welcomed Elana Szabo, an enthusiastic intern from Australia.
[Indonesia Update] 10-Minute Copyright Recordal – Is It Possible?
Good news from Indonesia! Calling all artists, content creators, writers, composers, software developers and other artistic and creative workers – if you’ve ever had any doubts on how to prove copyright ownership of your work, then doubt no more as having your artistic creations legally recorded with the Directorate General of Intellectual Property (DGIP) is […]
When Elephants Fight, It Is The Grass That Suffers
By Audrey Pring Ng Kim Fong v Menang Corporation (M) Berhad (Breach of Confidentiality) – Civil Suit No.: W–02(W)–727–04/2019 The Court of Appeal in this case discussed what information is confidential and what can override the duty of confidence, and delivered a judgment in February 2020. Key Takeaways Forced Retirement or Voluntary Resignation? – Ng Kim […]
The Battle Of “MI”
By Kaarthic Balakrishnan When it comes to business owners protecting their brand or business name, it is definitely not cool when they come across a brand that is identical or substantially similar to their brand.
Domain Names: Easy Come, Easy Go
By Linh Nguyen In today’s digital world, domain names are vital for businesses to compete and thrive. While a trademark is rightfully obtained via registration at the Intellectual Property (IP) office, the same process does not apply when it comes to owning domain names even though it is arguably an equally important asset for online […]
The Eagle Has Landed, into a Dispute
By Jamieson McKinnon Guangzhou Light Industry & Ors v Lintas Superstore – Civil Suit No.: BKI-22NCVC-139/12-2016 Background & Facts In the Malaysian High Court Case of Guangzhou Light Industry & Ors v Lintas Superstore, the Plaintiffs – Guangzhou Light Industry & Trade Group Ltd (the 1st Plaintiff; a leading China-based canned food manufacturer), Guangzhou Eaglecoin […]
Product Placement in Films: To Place or Not to Place?
By Georgina Scott Brands and products can be strategically incorporated into films as a subtle form of advertising. This marketing strategy is a great way to leverage your trademarks to increase brand awareness and sales revenue. Some examples of notable product placements in films include:
International Design Registration Designating Vietnam
By Linh Nguyen Pursuant to international norms, the protection of industrial design is jurisdictional, meaning it is limited within the boundary of the territory where the application for protection is submitted and granted. To obtain protection in various jurisdictions, each industrial design application must conform with the specific rules and procedures of each country.
Getting Royalty Rates Right: What Franchisors Need to Know
By Georgina Scott Royalties are an indispensable aspect of a franchise business. However, deciding on a suitable royalty rate can be difficult! Oftentimes, it is a delicate balancing act between two significant risks: undervaluing your brand or franchisees paying an unreasonable amount. Key Takeaways Royalties Are the Backbone of Franchising – These recurring fees ensure […]
Maximizing Brand Potential: Key IP Considerations for Co-Branding
By Georgina Scott Co-branding partnerships have become increasingly popular since the late 1950s. In today’s global, hyper-competitive market, leveraging your trademarks through a co-branding strategy presents a lucrative opportunity to increase brand visibility, awareness and recognition. Key Takeaways Co-Branding Combines Trademarks for Market Impact – Two or more brands collaborate to launch a unique product […]