Angry Birds Get Angry In Indonesia
Are you a game lover? If your answer is yes, I’m sure you know about “Angry Birds”. Even non-gamers know of these bad-tempered birds, which have become a phenomenon all over the world, winning over both children and adults, who play these games on their PC, smartphones or tablets. The popularity of the Angry Birds […]
Which Ken Gets Barbie?
Ken and Barbie, as we all know, are one of those quintessential matches made in heaven. Ever since Ken was introduced in 1961, he has held over 40 occupations. It is therefore safe to assume that Ken is either the “Jack of all trades” or a person with multiple personalities. However, despite his ever changing […]
[New Sunday Times] Branded with great superpowers
[Business Today] Freedom Isn’t Free
What Happens When Your Trademark Loses Its Distinctiveness?
To be caught in a situation where your mark has lost its distinctiveness is truly awful, and potentially disastrous to companies or trademark owners. When you create a mark, with its uniquely coined name and/or logo, and seek protection for that creation, you would surely believe that it is exclusive and that no one else […]
Genericide: The Fallen Trademarks
One day, my brother and I were playing on the ESCALATOR. I wanted to play FRISBEEi but my brother wanted to practise tricks with his YO-YO instead. He had learnt the tricks from a VIDEOTAPE that mother had bought him last Christmas. I got a lousy WALKMANii instead. Suddenly, I realised that Lucas, the HEROIN addict was right behind us. He had multiple BAND-AIDS on his […]
Freedom Isn’t Free!
Have you ever tried to register for an email or social networking account? Chances are your first few choices of usernames had already been taken up by someone else. Naturally, you would end up with silly usernames like “HunnyBunny” or “VinnyPeach”, which my colleagues have recently informed me, were slightly suggestive in nature. If I […]