Court Decision On The Back Of A Levi’s Jeans Pocket!
By Saowanee Leewijitsin One of the most important principles for trademark registration in Thailand and in many other countries such as China, Taiwan and Japan is, the mark must not be identical with or similar to other registered marks (according to the “first-to-file” rule). If your mark is identical with or similar to another person’s […]
[MGCC Perspectives] KASS Ends 2019 With A Bang(kok) Office!
The sweet flavour of Chupa Chups’ success
By Saowanee Leewijitsin “Stop smoking, start sucking” is a well-known slogan of “Chupa Chups”, a popular lollipop and confectionery brand originally founded by Enric Bernat in 1958 and presently owned by Perfetti Van Melle S.p.A. The trademark “Chupa Chups” has been used and registered in many countries around the world. In Thailand, however, Enrique Bernat […]
Strategic Moves When Patenting in ASEAN
The Association of Southeast Asian Nations, or ASEAN in short, is a group of 10 countries located in Southeast Asia, which are, Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. Established on 8 August 1967, the purpose of ASEAN was to promote the development of the Southeast Asian region into a […]