[MGCC Perspectives] KASS Ends 2019 With A Bang(kok) Office!
The sweet flavour of Chupa Chups’ success
By Saowanee Leewijitsin “Stop smoking, start sucking” is a well-known slogan of “Chupa Chups”, a popular lollipop and confectionery brand originally founded by Enric Bernat in 1958 and presently owned by Perfetti Van Melle S.p.A. The trademark “Chupa Chups” has been used and registered in many countries around the world. In Thailand, however, Enrique Bernat […]
Strategic Moves When Patenting in ASEAN
The Association of Southeast Asian Nations, or ASEAN in short, is a group of 10 countries located in Southeast Asia, which are, Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. Established on 8 August 1967, the purpose of ASEAN was to promote the development of the Southeast Asian region into a […]