[Personal Money] Leveraging On Your Brand

Oftentimes, people see the successful registration of their trademark as the be all and end all of the trademark procurement process, and rarely go on to make full use of the marks once they have claimed ownership. Yes, they may now have a profitable brand in hand, but how can they leverage it?

[The Edge Malaysia] Malaysia as an Innovative Nation

KASS Managing Director, P. Kandiah, shares his thoughts on whether Malaysia is ready to become an Innovative Nation and what must be done so that our journey towards becoming a knowledge-based economy is not a wasted one: Malaysia as an Innovative Nation