2014 FIFA World Cup – Ambush Marketing Strikes Again!
By Dr Tay Pek San The 2014 FIFA World Cup in Brazil ended recently. As is the case with previous mega-sporting events such as the Olympic Games, the Asian Games and the Commonwealth Games, the age-old advertising trick of ambush marketing struck again during the days leading up to as well as during the month […]
Shut Out of Shutter Scuffle
By P. Kandiah and Joel Cheong It is now the month of Ramadhan, and what follows the end of this holy fasting month is the Muslim celebration of Eid al-Fitr. In shopping malls around the country, festive decorations and music help set the mood while retail outlets proudly display their wares to those who pass […]
[Franchise Asia] Taking Your Franchise Global?
[Jurutera] David takes on Goliath in Patent Infringement Battle
[Malaysia SME] Milking the King of Monsters
Milking the King of Monsters!
By Vincent Teh I love movies, I always have and I always will. While I wouldn’t go so far as to call myself a geek and neither would I ingratiate myself with the pointy eared and leotard sporting fan boys at the Comic-Cons, I do consider myself the Rain Man of movies. Although my not […]
[Business Today] Trademarks, R-rated
[Business Today] Bringing Up Your Trademark
Don’t Go Chasing Watersports: F1 vs F1H20
To most people the term “F1” is synonymous with the highest level of motor sport where the races are fuelled as much by drama as they are by gasoline. With year round races taking place in 19 countries, spreading across 6 continents and watched by hundreds of millions of TV audiences worldwide, the fame of […]