Photographers vs Celebrities: Do Celebs Need Permission To Post Photos of Themselves on Social Media?
By Thein Thein Win Copyright protects the legal right of original creators to publish, reproduce, or sell their literary and artistic works. Others who intend to reproduce those works need to get permission from the owners. The great thing about copyright over other IP rights is that it is not compulsory to register to get protection […]
[Business Today] Sports & IP Rights
By KASS International Sport is big business. From the gleaming stadiums of the Premier League to the sold-out arenas of the NBA, from Formula 1 circuits to the Olympic Games, professional sport has evolved into one of the most commercially powerful industries on the planet. Global sports market revenues are projected to exceed USD 600 […]
[ITMA Review] Whose Photo Is It Anyway?
By KASS International In an age where photographs are taken, shared, and repurposed at a scale that would have been unimaginable a generation ago, the question of who owns a photograph has never been more contested. Every day, millions of images are uploaded to social media platforms, scraped by websites, reproduced in marketing materials, and […]
[BFM] Lights, Camera, IP Protection
[Asia IP] Who Owns the Copyright in a Photograph
By KASS International Pick up any smartphone, point it at something interesting, and press a button. In that fraction of a second, a copyright is created. It sounds simple, and in its most basic form it is. But the moment you introduce a client, an employer, a commissioned brief, a social media platform, or an […]
[Nanyang Siang Pau] How to Handle Misuse of Image Rights
By KASS International Your face is your own. Your name is your own. The way you carry yourself, the image you have built over years of work, and the personal brand that others associate with you are yours. Yet in the digital age, where images travel across borders in seconds and content is repurposed, cropped, […]
[The Sun] Protecting the big bucks in sports
By KASS International Professional sport has never been more valuable. The numbers are staggering: a single Premier League broadcasting cycle is worth billions of pounds, a top-tier athlete’s endorsement portfolio can generate more revenue than their playing contract, and a counterfeit replica jersey market that costs the industry an estimated USD 5 billion a year […]
[Malaysia SME] Infringing Fifa World Cup trademarks?
By KASS International Every four years, the FIFA World Cup transforms the global sporting landscape. Billions of people watch, billions of dollars change hands, and billions of pieces of content, merchandise, and marketing material bearing some connection to the world’s most watched sporting event flood markets around the globe. For businesses large and small, the […]