[Malaysia SME] Addressing Trademark Issues
[Franchise Asia] Franchising & IP ~ Your Questions Answered
[Business Today] Growing A Small Business Into A Giant
[Business Today] Building Blocks for Business Expansion
[Franchise Asia] Franchising And IP
[BFM] Franchising and Intellectual Property Laws
[Franchise Asia] IP & Financial Considerations for Master Franchisee
[Personal Money] Leveraging On Your Brand
Oftentimes, people see the successful registration of their trademark as the be all and end all of the trademark procurement process, and rarely go on to make full use of the marks once they have claimed ownership. Yes, they may now have a profitable brand in hand, but how can they leverage it?