IP in Franchising: Staying on Top in the Vietnam Franchise Race

By Ngan Pham Hundreds of domestic and foreign franchises have penetrated the Vietnam market, especially in the food & beverage, retail, and education industries, with famous brands such as KFC, Trung Nguyen Coffee, Highlands Coffee, Family Mart and Circle K establishing a strong presence. A favourable business model post-pandemic, franchising is flourishing these days.
One Name, Two Brands: How to Protect Monopoly?
Getting Royalty Rates Right: What Franchisors Need to Know

By Georgina Scott Royalties are an indispensable aspect of a franchise business. However, deciding on a suitable royalty rate can be difficult! Oftentimes, it is a delicate balancing act between two significant risks: undervaluing your brand or franchisees paying an unreasonable amount. Key Takeaways Royalties Are the Backbone of Franchising – These recurring fees ensure […]
How to Pick a Diamond in the Rough: 3 Qualities of a Successful Franchisee

By Georgina Scott A franchisee can make or break your business. This has become even more applicable in the aftermath of the COVID-19 pandemic. It is the franchisee who will be pivotal in your business’s recovery and long-term success. So what qualities should you look for in a franchisee? Key Takeaways Leadership – A strong […]
Key Questions to Ask Before Purchasing a Franchise in 2021

By Vico Ling The COVID-19 vaccines have arrived on our shores. If effectively rolled out and deployed on schedule, this is expected to lead to favourable economic recovery, boosting trade and commercial activity. We could just be stumbling upon what could be the largest opportunity to capitalise on post-coronavirus recovery.
[MGCC Perspectives] From Tatooine To Naboo, IP Protection In The Star Wars Franchise
From Tatooine to Naboo: Intellectual Property Protection in The Star Wars Franchise

By Hoh Jerick ’Tis the season when the force awakens fans of the Star Wars franchise around the galaxy far, far away. With “Star Wars: The Rise of Skywalker”, the last in the current trilogy coming out this month, let’s take a look at the various Intellectual Properties (IP) under Lucasfilm (now acquired by […]
[MGCC Perspectives] IP Stars title goes to KASS Directors P. Kandiah and Geetha K.
[Business Today] The Burning Question – Who Owns the Trademark?
[Franchise Asia] The Burning Question – Who Owns the Trademark?
By Geetha Kandiah