Using Trademarks as your Competitive Advantage

By P. Kandiah Trademarks indicate the source of the product or service to a customer. That is the primary role of a trademark. However, trademarks have come to play a very important role in today’s business world. How is a manufacturer of products to attract the attention of a customer whose attention is drawn by hundreds […]

[Business Today] The Recipe to Success…

By Geetha K. The food and beverage industry is a booming one because, let’s face it, people need to eat. It is reported that food consumption in Malaysia has been growing at a rapid rate since the year 2000. Not only that, but with hankerings for different foods to suit different moods and palates becoming […]

[Business Today] Protecting Your Assets: Is IP protection still relevant today?

By Vincent Teh This article first appeared in the August 2015 issue of Business Today. In the past three decades, the exponential growth of technology and rapid globalisation of trade have to some extent outstripped the development of intellectual property laws and regulations. This led many to question the practicality of intellectual property protection and […]