Using Trademarks as your Competitive Advantage

By P. Kandiah Trademarks indicate the source of the product or service to a customer. That is the primary role of a trademark. However, trademarks have come to play a very important role in today’s business world. How is a manufacturer of products to attract the attention of a customer whose attention is drawn by hundreds […]

The Catfight in Singapore

By Louis Teo Pets here, pets there, pets everywhere! According to the 2015-2016 APPA National Pet Owners Survey by the American Pet Products Association, the number of households with pets in the US is 79.7 million and of those, the households that own at least one pet is 42.9 million. As some household have more than […]

Reaping Riches in the Creative Industry

By Geetha Kandiah Books, music, pictures, videos and other creative works have special intangible rights attached to them, known as “copyright”. These rights are owned by the creators of the work – authors, producers, photographers, musicians, songwriters, artists and such – who can choose to do anything they wish with their exclusive rights. The copyright […]