[BFM] Marketing Mojo: How to Select an Awesome Trademark
Trademarks, as we know, are the face of any brand. Naturally, something so prominent needs to be chosen carefully, lest the brand or business be stuck with an unfortunate trademark. On this BFM89.9 Marketing Mojo podcast, Vincent Teh, Assistant Manager of the Trademarks & Designs Division at KASS, shares the art of selecting the best […]
[Malaysia SME] Animal trademarks – yay or neigh?
Animal Trademarks – Yay or Neigh?
By Amahl Weeramantry Humans have relied on animals since the dawn of time. We have depended on cows for milk, chickens for eggs, elephants for heavy lifting and now jaguars… to sell cars? Companies go to great lengths to differentiate their products from competitors. From the outset of any successful product development, there will be […]
[Malaysian Indian Business] Using Trademarks to Boost Your Competitive Edge
[Sorotan] What’s in a Name?
Top Marks for Your Trademarks
By Vincent Teh If what they say about people living up to their names is true, then I’m set for a life of spectacular mediocrity and absolute boredom. As far as names go, Vincent is definitely up there in terms of commonness and way down there in terms of averageness. When I was in university, […]
2014 FIFA World Cup – Ambush Marketing Strikes Again!
By Dr Tay Pek San The 2014 FIFA World Cup in Brazil ended recently. As is the case with previous mega-sporting events such as the Olympic Games, the Asian Games and the Commonwealth Games, the age-old advertising trick of ambush marketing struck again during the days leading up to as well as during the month […]