New Trademark Examination Manual in Thailand
By Saowanee Leewijitsin Thailand is notorious for being one of the hardest countries in the world for trademark registrations. Last year, the Registrar’s Trademark Examination Manual (“Examination Manual”) was revised by the Department of Intellectual Property, Thailand (“DIP”) based on the study of trademark laws and relevant legislation, decisions of the Board of Trademark, judgements […]
[The Intern Interview] Elana Szabo
The KASS team recently welcomed Elana Szabo, an enthusiastic intern from Australia.
Maximizing Brand Potential: Key IP Considerations for Co-Branding
By Georgina Scott Co-branding partnerships have become increasingly popular since the late 1950s. In today’s global, hyper-competitive market, leveraging your trademarks through a co-branding strategy presents a lucrative opportunity to increase brand visibility, awareness and recognition. Key Takeaways Co-Branding Combines Trademarks for Market Impact – Two or more brands collaborate to launch a unique product […]
Why Logo Design Is Crucial To Business Success
By Jamieson McKinnon A logo is an important aspect of a business’s makeup, and plays a critical role in promoting public recognition and visual awareness of a company. Whilst designing a logo may not initially be a top priority, it is a vital tool that can help businesses stand out from the crowd in a […]
ABCs of Trademarks
By P. Kandiah Have you ever wondered whether plain alphabets can function as trademarks for goods or for services? Well, the quick answer is YES. A single letter alphabet can function as a trademark provided it is stylised and is made distinctive. Key Takeaways Single letters can be registered as trademarks – Many well-known companies […]
Poking FUN at a Trademark, and Making $$$ from That – is it Infringement?
By Harley Rose If you’re going to make a joke about someone’s brand, you had best make sure they have a sense of humour first. Parody trademarks, being a mark that deliberately and comically imitates an existing (and usually well-known) trademark, can be highly controversial depending on who is the butt of the joke. Done […]
[Malaysia SME] A True Trademark Conspiracy
[Malaysia SME] Select the right brand for the Chinese market
[Malaysia SME] Can slogans be registered as trademarks?
TRANSPLACE, never DISPLACED
By Alisa Rajamalar In the digital age that we live in, domain names are considered an important part of brand building, and securing the right domain name is viewed as importantly as the protection of one’s trademark. Though domain names are often one of the first impressions of a brand to consumers online, it is […]