Why Logo Design Is Crucial To Business Success
By Jamieson McKinnon A logo is an important aspect of a business’s makeup, and plays a critical role in promoting public recognition and visual awareness of a company. Whilst designing a logo may not initially be a top priority, it is a vital tool that can help businesses stand out from the crowd in a […]
ABCs of Trademarks
By P. Kandiah Have you ever wondered whether plain alphabets can function as trademarks for goods or for services? Well, the quick answer is YES. A single letter alphabet can function as a trademark provided it is stylised and is made distinctive. Key Takeaways Single letters can be registered as trademarks – Many well-known companies […]
Poking FUN at a Trademark, and Making $$$ from That – is it Infringement?
By Harley Rose If you’re going to make a joke about someone’s brand, you had best make sure they have a sense of humour first. Parody trademarks, being a mark that deliberately and comically imitates an existing (and usually well-known) trademark, can be highly controversial depending on who is the butt of the joke. Done […]
[Malaysia SME] A True Trademark Conspiracy
[Malaysia SME] Select the right brand for the Chinese market
[Malaysia SME] Can slogans be registered as trademarks?
TRANSPLACE, never DISPLACED
By Alisa Rajamalar In the digital age that we live in, domain names are considered an important part of brand building, and securing the right domain name is viewed as importantly as the protection of one’s trademark. Though domain names are often one of the first impressions of a brand to consumers online, it is […]
[Malaysia SME] Related goods and similar brands
Can Slogans be registered as Trademarks?
By Thein Thein Win Slogans are memorable mottos or phrases used often in commercials as a tool to subconsciously persuade the public to think of a certain brand, product or service whenever they hear or see the slogan. Moreover, a slogan can affect how the public or consumers perceive your products or services at immediate […]
Select the right brand for the Chinese market
By Hoh Jerick From being an under-developed country due to years of war and poverty, China today has tremendously reached its peak as the second largest economy, just below the United States. However, instead of being complacent as a runner-up, China and its neighbour across the Southeast ocean, Taiwan, are still ever-growing. Venturing into a […]