[AsiaWide Franchise] The Importance of Distinctiveness in Trademarks
What is the code of your consciousness?: Exploring the Language of Your Thoughts

By Jasmine Lim You won’t usually think about this, but we think in a language. For most, that language is most likely their mother tongue. For others, it is the language that they grew up with (that’s why non-English people can be native English speakers).
IP in ASEAN: Where Cooperation Meets Innovation

By Linh Nguyen As one of the world’s most dynamic emerging regions, the ASEAN region has achieved notable success in capturing the attention of other nations worldwide in terms of investment opportunities and economic development. ASEAN has nurtured comprehensive cooperation in politics, economics, society, and culture through the establishment of policies, collaborative platforms, training, and […]
Celebrating Female Ingenuity: Talented ASEAN Women Inventors

By Linh Nguyen Time flies, and World Intellectual Property Day – held annually on 26 April – is just around the corner. This year’s theme is “Women and IP: Accelerating Innovation and Creativity”.
Can An Expired Trademark Be Forgotten?

By Ngan Pham Much like human life, trademarks also have different fates or destinies from birth to maturity. Some may proceed smoothly to being granted within the statutory time without any challenges from competent authorities, and some may face obstacles due to objections or refusals on various grounds. Even after grant, some may last forever […]
The Phở Thìn Trademark Battle in Vietnam: Lessons for Businesses

By Linh Nguyen PHỞ THÌN is an extremely familiar brand with Hanoian food lovers, especially those who love Phở – a traditional Vietnamese dish. Two well-known places where customers can enjoy the top-class PHỞ THÌN are on two different streets in Hanoi – Dinh Tien Hoang street and Lo Duc street. Despite the two restaurants […]
On The Path To The Hague Agreement

By Wipaphat S. Trossel In compliance with established commitments in the ASEAN IPR Action Plan 2016-2025, Thailand is on its way to joining the Hague Agreement Concerning the International Registration of Industrial Designs. Prior to entering the Agreement, the Department of Intellectual Property of Thailand (DIP) had organised public hearings of the Draft Amendments to […]
Destination Branding: How IP Can Boost Tourism

By Wipaphat S. Trossel For many countries, tourism is a catalyst for social development. At the start of 2020, the economic growth of these countries was hard-hit by travel restrictions affecting not only the tourism industry, but also all commercial activities connected to it. As a perennial tourist favourite, Thailand was naturally affected as well. […]
Use It Or Lose It: Can You Lose Your Registered Trademark Rights From Non-Use?

By Lauren Bennardo Choi Sun Mi v Comfort Lab Inc [2022] SGIPOS 2 It is often assumed that once your trademark is registered, your rights are indisputable. However, this is not entirely correct. Did you know that you can lose the registration of your registered trademark if it is not used? Failure to properly use […]
ASEAN and Australia: A Strategic Partnership

By Elana Szabo In 1969, Indonesia, Malaysia, Philippines, Singapore, and Thailand signed the ASEAN Declaration and established the Association of Southeast Asian Nations. Today, ASEAN has a total of 10 member countries, including Myanmar, Brunei, Laos, Cambodia and Vietnam, in addition to the aforementioned countries. It has a combined GDP of USD3.0 trillion and makes […]