Case Study: Using Non-Use to Win a Trademark Dispute

Industry: ElevatorMatter Type: Trademark Prosecution, Opposition and Cancellation ProceedingsJurisdiction: MalaysiaStatus: CompletedConfidentiality: Client disclosed Executive Summary This case study demonstrates how proactive litigation strategy and commercial insight can decisively shift the balance in complex trademark disputes. By identifying non-use vulnerabilities in the Opponent’s portfolio, the client was able to neutralise opposition proceedings and strengthen its position […]
Case Study: Managing Utility Innovation Disputes with Dual Strategy

Industry: Forestry Machinery and Land VehiclesMatter Type: Patent Litigation (Infringement and Invalidation Analysis)Jurisdiction: MalaysiaStatus: OngoingConfidentiality: Client disclosed with consent Executive Summary This case study illustrates how a dual-track litigation strategy can effectively manage allegations of Utility Innovation (UI) infringement. By assessing infringement exposure alongside the technical validity of the asserted right, the client was able […]
Case Study: Defending Against a Utility Innovation Certificate Claim

Industry: Consumer GoodsMatter Type: Patent Litigation (Infringement and Invalidation Analysis)Jurisdiction: MalaysiaStatus: OngoingConfidentiality: Client disclosed with consent Executive Summary This case study illustrates how a structured, dual-track litigation strategy enables informed decision-making when faced with allegations of Utility Innovation Certificate (UIC) infringement. By analysing infringement exposure and validity risks in parallel, the client was able to […]
Case Study: Defending a Local Brand Against a Global Opponent

Industry: Cosmetic and SkincareMatter Type: Trademark OppositionJurisdiction: MalaysiaStatus: CompletedConfidentiality: Client disclosed with consent Executive Summary This case study demonstrates how sustained, evidence-based advocacy can successfully defend a local brand against opposition from a well-known global trademark owner. Through strategic pleadings, robust evidentiary support, and effective oral advocacy, the client secured registration of its trademark after […]
Case Study: Winning a Decade-Long Trademark Dispute

Industry: Clothing and FashionMatter Type: Trademark OppositionJurisdiction: MalaysiaStatus: CompletedConfidentiality: Client disclosed with consent Executive Summary This case study highlights the importance of sustained legal strategy and evidentiary rigour in defending trademark applications against opposition by established brand owners. Through a structured and persuasive defence, the client successfully secured registration of its mark following a prolonged […]