Domain Names: Easy Come, Easy Go
By Linh Nguyen In today’s digital world, domain names are vital for businesses to compete and thrive. While a trademark is rightfully obtained via registration at the Intellectual Property (IP) office, the same process does not apply when it comes to owning domain names even though it is arguably an equally important asset for online […]
The Eagle Has Landed, into a Dispute
By Jamieson McKinnon Guangzhou Light Industry & Ors v Lintas Superstore – Civil Suit No.: BKI-22NCVC-139/12-2016 Background & Facts In the Malaysian High Court Case of Guangzhou Light Industry & Ors v Lintas Superstore, the Plaintiffs – Guangzhou Light Industry & Trade Group Ltd (the 1st Plaintiff; a leading China-based canned food manufacturer), Guangzhou Eaglecoin […]
Product Placement in Films: To Place or Not to Place?
By Georgina Scott Brands and products can be strategically incorporated into films as a subtle form of advertising. This marketing strategy is a great way to leverage your trademarks to increase brand awareness and sales revenue. Some examples of notable product placements in films include:
Practical Patents for Pets?
By Jasmine Lim Who doesn’t love animals? Whether it’s the common “kucing” (cat) or the rare reptile, most humans have a connection with their furry – or not-so-furry – friends. That said, many inventions have been designed for us to conveniently spend more time with our pets, ease their maintenance and relieve our pets […]
International Design Registration Designating Vietnam
By Linh Nguyen Pursuant to international norms, the protection of industrial design is jurisdictional, meaning it is limited within the boundary of the territory where the application for protection is submitted and granted. To obtain protection in various jurisdictions, each industrial design application must conform with the specific rules and procedures of each country.
Getting Royalty Rates Right: What Franchisors Need to Know
By Georgina Scott Royalties are an indispensable aspect of a franchise business. However, deciding on a suitable royalty rate can be difficult! Oftentimes, it is a delicate balancing act between two significant risks: undervaluing your brand or franchisees paying an unreasonable amount. Key Takeaways Royalties Are the Backbone of Franchising – These recurring fees ensure […]
Artificial Intelligence and Patent Rights
By Hemanisha Baskaran Remember how we used to be awed by robots when we were kids? Growing up watching futuristic movies like A.I.: Artificial Intelligence, I, Robot, Ex Machina (English movies); Enthiran and its sequel, 2.0 (Tamil movies), I used to wonder what the future would be like when we co-exist with advanced technology.
Of COVID-19 and IP Waivers
By Sharrmila Palanyandy The first COVID-19 cases were reported in Wuhan, China in late 2019. The Director-General of the World Health Organization (WHO) declared the outbreak of COVID-19 to be a Public Health Emergency of International Concern on 30 January 2020 and characterized it as a pandemic on 11 March 2020. The COVID-19 pandemic remains […]
Maximizing Brand Potential: Key IP Considerations for Co-Branding
By Georgina Scott Co-branding partnerships have become increasingly popular since the late 1950s. In today’s global, hyper-competitive market, leveraging your trademarks through a co-branding strategy presents a lucrative opportunity to increase brand visibility, awareness and recognition. Key Takeaways Co-Branding Combines Trademarks for Market Impact – Two or more brands collaborate to launch a unique product […]
Does it really take two to TANGO?
By Linh Nguyen Trademarks, protected by intellectual property (IP) rights, either in the form of registration or recognition through use, must be a distinct sign as it plays a major role in making each enterprise’s product/services distinguishable from other enterprises’ products/services. Failing which, jurisdictions with a trademark registration system usually allow third parties to challenge […]