A Caffeinated Clash: Starbucks vs. Starbung

By Rachapat Sumjinda Starbucks, the world-renowned coffee chain with branches across the globe, is known for its premium quality coffee and exceptional customer service. With over 36,000 outlets globally and continued revenue growth, Starbucks is clearly doing something right. However, its prices are often considered steep, particularly among average income earners in certain countries, resulting […]

Have You Re-registered Your Franchise In Malaysia?

Did you know that Malaysia’s Franchise (Amendment) Act 2020 came into force on 28 April 2022? The Amendment Act introduced several changes to the franchise laws which include more rigorous requirements and penalties governing franchise registration in Malaysia. Let’s take a look at the notable changes under the Amendment Act and what this means for […]

What You Need To Know About Myanmar’s New Trademark Law

By Khin Yupar Lin On 10 March 2023, the State Administration Council of the Republic of the Union of Myanmar issued Notification (82/2023) to declare that the new Trademark Law (2019) will come into effect on 1 April 2023. Key Takeaways Myanmar’s Trademark Law Takes Effect – A new era began on 1 April 2023 […]

IP in Franchising: Staying on Top in the Vietnam Franchise Race

By Ngan Pham Hundreds of domestic and foreign franchises have penetrated the Vietnam market, especially in the food & beverage, retail, and education industries, with famous brands such as KFC, Trung Nguyen Coffee, Highlands Coffee, Family Mart and Circle K establishing a strong presence. A favourable business model post-pandemic, franchising is flourishing these days.

Accession to Budapest Treaty: A Game-Changer for IP Protection in Indonesia

By Hapsari Dwi Astuti and Carola Monintja The Indonesian Government recently made a historical decision to join the Budapest Treaty on the International Recognition of the Deposit of Microorganisms for the Purposes of Patent Procedure on 13 July 2022, after more than 40 years since the establishment of the Treaty. 

Enter The Metaverse

By Shanthen Jegatheesan   Ever watched the movie Ready Player One and wonder to yourself if someday that would become a reality? Well guys, that someday is much closer than you think. In fact, it’s already here! Today, there are many constantly evolving metaverse platforms that you, the player, can jump into.

Protecting Trade Dress in Thailand: FIRE TIGER vs. THE FIRE BEAR

By Tipsuda Suttasing Trade dress is the overall appearance and feel of a product or service that identifies the source of the product or service and distinguishes it from that of others. It includes, but is not limited to, color, shape, size, configuration, and product packaging. Trade dress also refers to the overall presentation of […]