Bulletproofing Ideas?

“Beneath this mask there is more than flesh; beneath this mask there is an idea; and ideas are bulletproof,” said the masked vigilante in the movie “V for Vendetta” before snapping the neck of a corrupt politician. I was acting out the final fight sequence the other day (note to self: must get a life!), […]

The Next Generation Of Offensive Trademarks

By Lydia Rhanakumar Disclaimer: Some words in this article may offend the sensitivities of certain individuals. Please exercise discretion when reading. Callipygian. Intrigued? Well, you should be – the word means “having well-shaped buttocks” and is a registered trademark in the US! Now for those of you whose curiosity was aroused by the said word, […]

Crocodile Scramble in Court

Successful brands will undoubtedly inspire certain parties to take advantage of them, whether it is against the law or not. Companies who have created successful brands tend to be optimistic with regard to their sales, they expect it to climb steadily to consistently reach the company’s goals. They might achieve this by pushing their marketing […]

Santa Cola: Trademarking People

“Did you know Santa was invented by Coca-Cola? He’s actually a trademark of Coca-Cola, that’s why he’s always dressed in red and white, it’s the corporate colour,” I was told by a teenager recently. Naturally, my first reaction was to shrug it off as the wild imaginings of a precocious anti-establishment pubescent boy whose parents […]