[UTM ICC Bulletin] Light at the end of the Tunnel: Biore vs. Biorf
[Malaysia SME] Too Pedantic with the “P”?
Lay out the LAYOUT!
By Geetha K. Most franchises that have physical stores (think restaurants, book stores, juice bars, computer stores, etc.) have a store layout that is unique to them – one that stands out, attracts attention from passersby, creates a good ambience and is distinctive to the franchise owner. As the customers and public become more exposed […]
[BFM] Up The Ante: K-Pok to Trademark Keropok?
On this BFM89.9 podcast, we speak to Don Quek from K-Pok (The Original Keropok Cili Kuantan) about whether Keropok (the product) and K-Pok (the brand) can actually be protected via IP rights and other IP-related issues that he needs to consider in his business. Your browser does not support native audio, but you can download this MP3 […]
[Malaysian Indian Business] IPRs: The Key to Beating Your Competition
Top Marks for Your Trademarks
By Vincent Teh If what they say about people living up to their names is true, then I’m set for a life of spectacular mediocrity and absolute boredom. As far as names go, Vincent is definitely up there in terms of commonness and way down there in terms of averageness. When I was in university, […]
2014 FIFA World Cup – Ambush Marketing Strikes Again!
By Dr Tay Pek San The 2014 FIFA World Cup in Brazil ended recently. As is the case with previous mega-sporting events such as the Olympic Games, the Asian Games and the Commonwealth Games, the age-old advertising trick of ambush marketing struck again during the days leading up to as well as during the month […]
[BFM] Up The Ante: Trademark, what?
Check us out on this BFM89.9 Up The Ante podcast as we address trademark conundrums faced by Adilah Sainer from Dapur Sainer (purveyor of chili oil products). Featuring: Geetha K., KASS International & Adilah Sainer, Dapur Sainer Your browser does not support native audio, but you can download this MP3 to listen on your device. […]