Can Slogans be registered as Trademarks?

By Thein Thein Win Slogans are memorable mottos or phrases used often in commercials as a tool to subconsciously persuade the public to think of a certain brand, product or service whenever they hear or see the slogan. Moreover, a slogan can affect how the public or consumers perceive your products or services at immediate […]

Trademarks Matter: Strong Point Lies in Differences, Not in Similarities!

By Thein Thein Win Nowadays, people like to demonstrate their uniqueness among others in their everyday lives. Likewise, in a business landscape akin to a red ocean, trademark owners also desire their trademarks to be of a distinctive nature, so they are in the blue ocean. But can trademark owners who use partially distinctive and […]

Select the right brand for the Chinese market

By Hoh Jerick From being an under-developed country due to years of war and poverty, China today has tremendously reached its peak as the second largest economy, just below the United States.  However, instead of being complacent as a runner-up, China and its neighbour across the Southeast ocean, Taiwan, are still ever-growing. Venturing into a […]