Why Register Your Trademark?

Why Should You Register Your Trademark? 3 Compelling Reasons By Geetha Kandiah Why should I register my trademark my trademark? This is a question that we are often faced with, and a valid one too. Key Takeaways Legal protection – Registered trademarks offer stronger legal rights and simplify court action compared to unregistered marks. Cost […]

[Management] Building Barriers Against Competition

By KASS International Every business faces competition. The question is not whether competitors will come, but how quickly they will arrive, how well equipped they will be, and how much damage they will do before the market settles into a new equilibrium. The businesses that survive and thrive over the long term are not always […]

Intellectual Property Protection for SMEs Venturing Abroad

By Pravind KumarThe idea of going global and venturing into the export market seems to be a rather unnerving and formidable endeavour for most local SMEs (small and medium enterprises) in Malaysia. This is evidenced by the fact that SME contribution to export is fairly low at 19% despite accounting for 99% of all business […]

The TPPA Dream: Is it over?

By Joel Cheong While the whole wide world was still reeling from the news of Brexit and Brangelexit (Seriously, who comes up with terms like these?), the news of Donald Trump edging against fellow presidential candidate Hillary Clinton to become the next US president may have overloaded the incredulity meter of most common folks. As those […]