[BFM] World Cup in Focus The Perils of IP Laws in Sports Marketing
[Malaysia SME] IP Rights as a Business Weapon for SMEs in the Automotive Industry
[MGCC Quarterly] The Importance of Trademarks & Branding
[Trademart] Of Branding And Trademark
[Personal Money] Leveraging On Your Brand
Oftentimes, people see the successful registration of their trademark as the be all and end all of the trademark procurement process, and rarely go on to make full use of the marks once they have claimed ownership. Yes, they may now have a profitable brand in hand, but how can they leverage it?
[The Edge Malaysia] Malaysia as an Innovative Nation
KASS Managing Director, P. Kandiah, shares his thoughts on whether Malaysia is ready to become an Innovative Nation and what must be done so that our journey towards becoming a knowledge-based economy is not a wasted one: Malaysia as an Innovative Nation
Global Wine Wars
The source of wine has always been associated with Europe, in particular France, Italy and Germany. This premier position has recently been challenged successfully by wine producers from the new world, namely Australia, New Zealand, USA (in particular California), Peru, Chile and South Africa. More recently we also hear of good quality wines from India […]
[MGCC Quarterly] Getting Ahead Through Branding & Innovation
[The Edge Malaysia] Malaysia as an Innovative Nation
KASS Managing Director, P. Kandiah, shares his thoughts on whether Malaysia is ready to become an Innovative Nation and what must be done so that our journey towards becoming a knowledge-based economy is not a wasted one: Malaysia as an Innovative Nation