[Nanyang Siang Pau] An Introduction to Patents
[The Edge Malaysia] Moving Up The Tech Value Chain
[Nanyang Siang Pau] Is Your Design Cool?
[Personal Money] Leveraging On Your Brand
Oftentimes, people see the successful registration of their trademark as the be all and end all of the trademark procurement process, and rarely go on to make full use of the marks once they have claimed ownership. Yes, they may now have a profitable brand in hand, but how can they leverage it?
[The Edge Malaysia] Malaysia as an Innovative Nation
KASS Managing Director, P. Kandiah, shares his thoughts on whether Malaysia is ready to become an Innovative Nation and what must be done so that our journey towards becoming a knowledge-based economy is not a wasted one: Malaysia as an Innovative Nation
[Nanyang Siang Pau] Local Designs Sold to Countries Overseas
[Franchise Asia] Building A Fence Around Your Restaurant Business
[The Star] Lack of IP knowledge among SMEs
By KASS International Walk into almost any small or medium business in Malaysia and ask the owner what their most valuable asset is. Most will point to their equipment, their premises, their inventory, or their customer relationships. Very few will mention their intellectual property. And yet for a growing proportion of Malaysian SMEs, it is […]