[Malaysia SME] IP in Music: Shake Your Money Maker
[Business Today] The Music Business
By Rebecca Chong “Seems like everybody’s got a price, I wonder how they sleep at night when the sale comes first and the truth comes second…” – Jessie J quite aptly describes the music industry in the 21st century in that opening line from her massive hit, “Price Tag”. Traditionally, artists assign the copyright of their […]
[MGCC Perspectives] KASS Annual Dinner: Rocking Out, Heavy Metal Style!
[The Petri Dish] Generics vs Patented Drugs
[BFM] Marketing Mojo: How to Select an Awesome Trademark
Trademarks, as we know, are the face of any brand. Naturally, something so prominent needs to be chosen carefully, lest the brand or business be stuck with an unfortunate trademark. On this BFM89.9 Marketing Mojo podcast, Vincent Teh, Assistant Manager of the Trademarks & Designs Division at KASS, shares the art of selecting the best […]
[Malaysia SME] Animal trademarks – yay or neigh?
[Business Today] No break for Kit Kat
[Business Today] Is Software Patentable?
[Malaysian Indian Business] Kickstarting Your Startup
By Geetha K These days, we can’t go anywhere without seeing a McDonald’s® or Starbucks®, and while it may be difficult to imagine – they were once start-ups too. The former began as a single burger store in Illinois, USA and has since ballooned to a massive 35,000 outlets in 119 countries. Starbucks® Coffee, meanwhile, […]