Author: Kass Asia

Crocodile Scramble in Court

Successful brands will undoubtedly inspire certain parties to take advantage of them, whether it is against the law or not. Companies who have created successful brands tend to be optimistic with regard to their sales, they expect it to climb steadily to consistently reach the company’s goals. They might achieve this by pushing their marketing […]

IP In Budget 2013

Recognising that an increased level of knowledge, creativity and innovation will drive the growth of the country into a high-income and developed nation, the Malaysian government has been big on innovation for the last few years – but what are the latest plans to spur on its progress, especially when financing (or lack thereof) still […]

Exciting News On Matrade’s Market Development Grant

By KASS International The new guidelines of MATRADE’s Market Development Grant (MDG), effective since 1st July 2012, have given SMEs a reason to rejoice! In case you were not aware, the MDG is a predetermined grant where the reimbursed value is based on location and types of export promotion activities. Key Takeaways Cooperatives are now […]

Santa Cola: Trademarking People

“Did you know Santa was invented by Coca-Cola? He’s actually a trademark of Coca-Cola, that’s why he’s always dressed in red and white, it’s the corporate colour,” I was told by a teenager recently. Naturally, my first reaction was to shrug it off as the wild imaginings of a precocious anti-establishment pubescent boy whose parents […]

[The Petri Dish] Exploiting Products Derived From Traditional Knowledge

By KASS International Traditional knowledge is one of humanity’s oldest assets. Passed down through generations by indigenous and local communities across the world, it encompasses centuries of accumulated wisdom about medicinal plants, agricultural practices, food preparation, and natural resource management. It is, in many respects, the original research and development. Yet for all its depth […]