Practical Guide For Trademark Use In Vietnam

By Van Trinh Intellectual Property Rights (IPRs) are gaining significant attention from the Vietnamese government, not only as a means to safeguard the true value of IP assets but also as a catalyst for technology and innovation. Backed by strong governmental support and a clear national strategy to combat counterfeiting and protect consumers, Vietnam is […]

How Does One Choose A Franchise To Embark On?

By G. Yeshanthan Nair Feeling overwhelmed about choosing the right franchise? You’re not alone. With hundreds of brands, multiple industries, and outlet types to choose from — from trendy kiosks to full-scale stores, deciding where to begin can feel like standing at a massive crossroads. Should you jump into F&B, invest in education, or ride […]