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By Kaarthic Balakrishnan<\/em><\/p>

When it comes to business owners protecting their brand or business name, it is definitely not cool when they come across a brand that is identical or substantially similar to their brand.<\/p>

<\/p>

And so, things got a little spiced up when a Singaporean company filed a trademark application in Singapore for their newly launched messaging application under their brand \u201cMiChat\u201d, and that application was opposed at the Intellectual Property Office of Singapore (IPOS) on two grounds \u2013 one being the \u201cMiChat\u201d mark \u00a0is substantially similar and\/or identical to the prior \u201cmitalk\u201d mark and secondly, there was a likelihood of misrepresentation and\/or confusion if the mark \u201cMiChat\u201d is allowed to be registered.<\/p>

This dispute was a battle between two tech companies, namely MiChat Pte Ltd (the Applicant<\/em>) and \u00a0Xiaomi Inc (the Opponent<\/em>).<\/p>","ekit_all_conditions_list":[],"ekit_adv_tooltip_content":"Tooltip Content.","ep_widget_cf_colors":"#D30C5C, #0EBCDC, #EAED41, #ED5A78, #DF33DF","ep_widget_cf_shapes":"square|circle","ep_widget_cf_shapes_emoji":"\ud83c\udf83|\ud83c\udf84|\ud83d\udc9c","ep_widget_cf_shapes_svg":"M167 72c19,-38 37,-56 75,-56 42,0 76,33 76,75 0,76 -76,151 -151,227 -76,-76 -151,-151 -151,-227 0,-42 33,-75 75,-75 38,0 57,18 76,56z|M120 240c-41,14 -91,18 -120,1 29,-10 57,-22 81,-40 -18,2 -37,3 -55,-3 25,-14 48,-30 66,-51 -11,5 -26,8 -45,7 20,-14 40,-30 57,-49 -13,1 -26,2 -38,-1 18,-11 35,-25 51,-43 -13,3 -24,5 -35,6 21,-19 40,-41 53,-67 14,26 32,48 54,67 -11,-1 -23,-3 -35,-6 15,18 32,32 51,43 -13,3 -26,2 -38,1 17,19 36,35 56,49 -19,1 -33,-2 -45,-7 19,21 42,37 67,51 -19,6 -37,5 -56,3 25,18 53,30 82,40 -30,17 -79,13 -120,-1l0 41 -31 0 0 -41z|M449.4 142c-5 0-10 .3-15 1a183 183 0 0 0-66.9-19.1V87.5a17.5 17.5 0 1 0-35 0v36.4a183 183 0 0 0-67 19c-4.9-.6-9.9-1-14.8-1C170.3 142 105 219.6 105 315s65.3 173 145.7 173c5 0 10-.3 14.8-1a184.7 184.7 0 0 0 169 0c4.9.7 9.9 1 14.9 1 80.3 0 145.6-77.6 145.6-173s-65.3-173-145.7-173zm-220 138 27.4-40.4a11.6 11.6 0 0 1 16.4-2.7l54.7 40.3a11.3 11.3 0 0 1-7 20.3H239a11.3 11.3 0 0 1-9.6-17.5zM444 383.8l-43.7 17.5a17.7 17.7 0 0 1-13 0l-37.3-15-37.2 15a17.8 17.8 0 0 1-13 0L256 383.8a17.5 17.5 0 0 1 13-32.6l37.3 15 37.2-15c4.2-1.6 8.8-1.6 13 0l37.3 15 37.2-15a17.5 17.5 0 0 1 13 32.6zm17-86.3h-82a11.3 11.3 0 0 1-6.9-20.4l54.7-40.3a11.6 11.6 0 0 1 16.4 2.8l27.4 40.4a11.3 11.3 0 0 1-9.6 17.5z","ep_notation_list":[{"_id":"e8ba314","ep_notation_bracket_on":"left,right"}],"ep_sound_effects_element_selector":"my-header","element_pack_widget_tooltip_text":"This is Tooltip","ep_display_conditions":[],"ekit_cursor_text_label":"Elementskit Cursor","ep_parallax_effects_transition_for":"all","ep_parallax_effects_transition_duration":"100","ep_parallax_effects_transition_easing":"linear","element_pack_widget_effect_transition_duration":"300","element_pack_widget_effect_transition_easing":"ease-out"},"elements":[],"widgetType":"text-editor"},{"id":"0acfabb","elType":"widget","settings":{"title":"Key Takeaways","typography_typography":"custom","typography_font_family":"Montserrat","typography_font_size":{"unit":"px","size":24,"sizes":[]},"typography_font_weight":"500","typography_line_height":{"unit":"em","size":1.3000000000000000444089209850062616169452667236328125,"sizes":[]},"ekit_all_conditions_list":[],"ekit_adv_tooltip_content":"Tooltip Content.","ep_widget_cf_colors":"#D30C5C, #0EBCDC, #EAED41, #ED5A78, #DF33DF","ep_widget_cf_shapes":"square|circle","ep_widget_cf_shapes_emoji":"\ud83c\udf83|\ud83c\udf84|\ud83d\udc9c","ep_widget_cf_shapes_svg":"M167 72c19,-38 37,-56 75,-56 42,0 76,33 76,75 0,76 -76,151 -151,227 -76,-76 -151,-151 -151,-227 0,-42 33,-75 75,-75 38,0 57,18 76,56z|M120 240c-41,14 -91,18 -120,1 29,-10 57,-22 81,-40 -18,2 -37,3 -55,-3 25,-14 48,-30 66,-51 -11,5 -26,8 -45,7 20,-14 40,-30 57,-49 -13,1 -26,2 -38,-1 18,-11 35,-25 51,-43 -13,3 -24,5 -35,6 21,-19 40,-41 53,-67 14,26 32,48 54,67 -11,-1 -23,-3 -35,-6 15,18 32,32 51,43 -13,3 -26,2 -38,1 17,19 36,35 56,49 -19,1 -33,-2 -45,-7 19,21 42,37 67,51 -19,6 -37,5 -56,3 25,18 53,30 82,40 -30,17 -79,13 -120,-1l0 41 -31 0 0 -41z|M449.4 142c-5 0-10 .3-15 1a183 183 0 0 0-66.9-19.1V87.5a17.5 17.5 0 1 0-35 0v36.4a183 183 0 0 0-67 19c-4.9-.6-9.9-1-14.8-1C170.3 142 105 219.6 105 315s65.3 173 145.7 173c5 0 10-.3 14.8-1a184.7 184.7 0 0 0 169 0c4.9.7 9.9 1 14.9 1 80.3 0 145.6-77.6 145.6-173s-65.3-173-145.7-173zm-220 138 27.4-40.4a11.6 11.6 0 0 1 16.4-2.7l54.7 40.3a11.3 11.3 0 0 1-7 20.3H239a11.3 11.3 0 0 1-9.6-17.5zM444 383.8l-43.7 17.5a17.7 17.7 0 0 1-13 0l-37.3-15-37.2 15a17.8 17.8 0 0 1-13 0L256 383.8a17.5 17.5 0 0 1 13-32.6l37.3 15 37.2-15c4.2-1.6 8.8-1.6 13 0l37.3 15 37.2-15a17.5 17.5 0 0 1 13 32.6zm17-86.3h-82a11.3 11.3 0 0 1-6.9-20.4l54.7-40.3a11.6 11.6 0 0 1 16.4 2.8l27.4 40.4a11.3 11.3 0 0 1-9.6 17.5z","ep_notation_list":[{"_id":"2123024","ep_notation_bracket_on":"left,right"}],"ep_sound_effects_element_selector":"my-header","element_pack_widget_tooltip_text":"This is Tooltip","ep_display_conditions":[],"ekit_cursor_text_label":"Elementskit Cursor","ep_parallax_effects_transition_for":"all","ep_parallax_effects_transition_duration":"100","ep_parallax_effects_transition_easing":"linear","element_pack_widget_effect_transition_duration":"300","element_pack_widget_effect_transition_easing":"ease-out","__globals__":{"title_color":"globals\/colors?id=accent"}},"elements":[],"widgetType":"heading"},{"id":"ba2b3d4","elType":"widget","settings":{"icon_list":[{"text":"Assessment of Mark Similarity under Section 8(2)(b) The Registrar applied the established three-step test (visual, aural, and conceptual comparison) and concluded that \u201cMiChat\u201d and \u201cmitalk\u201d are more dissimilar than similar. This weakened the Opponent\u2019s case under Section 8(2)(b) for certain classes, highlighting the importance of a holistic mark comparison in opposition proceedings.","_id":"794601b"},{"text":"Similarity of Goods and Services While there was sufficient similarity between the Applicant\u2019s Class 09 and 42 goods\/services and those of the Opponent to support opposition, the Registrar found no meaningful overlap for Classes 38 and 45. This underscores the necessity of a class-by-class analysis in multi-class applications.","_id":"79950ee"},{"text":"Insufficient Evidence of Well-Known Mark Status The Opponent\u2019s attempt to claim broader protection based on the well-known status of \u201cmitalk\u201d was rejected due to lack of dated, credible evidence. This case reinforces the evidentiary burden on brand owners seeking enhanced protection under Sections 8(4) or 8(7).","_id":"f2b3f45"},{"text":"Partial Success in Passing Off Claim (Section 8(7)(a)) The Registrar found that the Opponent had established goodwill and that misrepresentation and potential damage existed only in relation to Application Mark 1. This confirms that passing off remains a fact-sensitive inquiry requiring proof of all three classical elements.","_id":"bca9334"},{"text":"Implications for Brand Enforcement Strategy Although Xiaomi succeeded partially, the lack of compelling evidence limited the overall outcome. The pending High Court appeal may hinge on Xiaomi\u2019s ability to strengthen its proof of reputation. 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For ease of reference, let\u2019s look at the marks which are in the ring:<\/p>

$\"\"$ <\/a> $\"\"$ <\/a><\/strong><\/p>

Are the marks identical\/similar?<\/strong><\/p>

Three aspects of similarity i.e., visual, aural and conceptual similarities were taken into account by the IPOS Registrar while making the decision on this case; in relation to the objection under section 8(2)(b).<\/p>

Day: January 25, 2022

The Battle Of “MI”