The Eagle Has Landed, into a Dispute
By Jamieson McKinnon Guangzhou Light Industry & Ors v Lintas Superstore – Civil Suit No.: BKI-22NCVC-139/12-2016 Background & Facts In the Malaysian High Court Case of Guangzhou Light Industry & Ors v Lintas Superstore, the Plaintiffs – Guangzhou Light Industry & Trade Group Ltd (the 1st Plaintiff; a leading China-based canned food manufacturer), Guangzhou Eaglecoin […]
Product Placement in Films: To Place or Not to Place?
By Georgina Scott Brands and products can be strategically incorporated into films as a subtle form of advertising. This marketing strategy is a great way to leverage your trademarks to increase brand awareness and sales revenue. Some examples of notable product placements in films include: