Maximizing Brand Potential: Key IP Considerations for Co-Branding
By Georgina Scott Co-branding partnerships have become increasingly popular since the late 1950s. In today’s global, hyper-competitive market, leveraging your trademarks through a co-branding strategy presents a lucrative opportunity to increase brand visibility, awareness and recognition. Key Takeaways Co-Branding Combines Trademarks for Market Impact – Two or more brands collaborate to launch a unique product […]
Does it really take two to TANGO?
By Linh Nguyen Trademarks, protected by intellectual property (IP) rights, either in the form of registration or recognition through use, must be a distinct sign as it plays a major role in making each enterprise’s product/services distinguishable from other enterprises’ products/services. Failing which, jurisdictions with a trademark registration system usually allow third parties to challenge […]
Marijuana & IP: Still HIGHly Controversial?
By Georgina Scott In 2020, the global cannabis market was estimated to be worth USD20.5 billion. By 2026, this number is expected to grow to USD90.4 billion. The rapid growth of this industry can be largely attributed to the increased legalisation of cannabis across the globe, cannabis’ increased use for medical purposes, and shifting social […]