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In the last five years, trademark activity across ASEAN has painted a fascinating picture of how businesses and brands are expanding their presence in one of the world\u2019s most dynamic regions. From Indonesia\u2019s booming numbers to Malaysia\u2019s steady climb, the filing data tells a story of ambition, growth, and resilience.<\/p>\n\n

At KASS International, we\u2019ve had a front-row seat to these shifts. With our presence across multiple ASEAN countries, we witness how brand owners\u2014whether multinationals or local entrepreneurs\u2014are increasingly turning to trademark protection as the foundation of their business growth strategy.<\/p>\n","ekit_all_conditions_list":[],"ekit_adv_tooltip_content":"Tooltip Content.","ep_widget_cf_colors":"#D30C5C, #0EBCDC, #EAED41, #ED5A78, #DF33DF","ep_widget_cf_shapes":"square|circle","ep_widget_cf_shapes_emoji":"\ud83c\udf83|\ud83c\udf84|\ud83d\udc9c","ep_widget_cf_shapes_svg":"M167 72c19,-38 37,-56 75,-56 42,0 76,33 76,75 0,76 -76,151 -151,227 -76,-76 -151,-151 -151,-227 0,-42 33,-75 75,-75 38,0 57,18 76,56z|M120 240c-41,14 -91,18 -120,1 29,-10 57,-22 81,-40 -18,2 -37,3 -55,-3 25,-14 48,-30 66,-51 -11,5 -26,8 -45,7 20,-14 40,-30 57,-49 -13,1 -26,2 -38,-1 18,-11 35,-25 51,-43 -13,3 -24,5 -35,6 21,-19 40,-41 53,-67 14,26 32,48 54,67 -11,-1 -23,-3 -35,-6 15,18 32,32 51,43 -13,3 -26,2 -38,1 17,19 36,35 56,49 -19,1 -33,-2 -45,-7 19,21 42,37 67,51 -19,6 -37,5 -56,3 25,18 53,30 82,40 -30,17 -79,13 -120,-1l0 41 -31 0 0 -41z|M449.4 142c-5 0-10 .3-15 1a183 183 0 0 0-66.9-19.1V87.5a17.5 17.5 0 1 0-35 0v36.4a183 183 0 0 0-67 19c-4.9-.6-9.9-1-14.8-1C170.3 142 105 219.6 105 315s65.3 173 145.7 173c5 0 10-.3 14.8-1a184.7 184.7 0 0 0 169 0c4.9.7 9.9 1 14.9 1 80.3 0 145.6-77.6 145.6-173s-65.3-173-145.7-173zm-220 138 27.4-40.4a11.6 11.6 0 0 1 16.4-2.7l54.7 40.3a11.3 11.3 0 0 1-7 20.3H239a11.3 11.3 0 0 1-9.6-17.5zM444 383.8l-43.7 17.5a17.7 17.7 0 0 1-13 0l-37.3-15-37.2 15a17.8 17.8 0 0 1-13 0L256 383.8a17.5 17.5 0 0 1 13-32.6l37.3 15 37.2-15c4.2-1.6 8.8-1.6 13 0l37.3 15 37.2-15a17.5 17.5 0 0 1 13 32.6zm17-86.3h-82a11.3 11.3 0 0 1-6.9-20.4l54.7-40.3a11.6 11.6 0 0 1 16.4 2.8l27.4 40.4a11.3 11.3 0 0 1-9.6 17.5z","ep_notation_list":[{"_id":"ac24475","ep_notation_bracket_on":"left,right"}],"ep_sound_effects_element_selector":"my-header","element_pack_widget_tooltip_text":"This is Tooltip","ep_display_conditions":[],"ekit_cursor_text_label":"Elementskit Cursor","ep_parallax_effects_transition_for":"all","ep_parallax_effects_transition_duration":"100","ep_parallax_effects_transition_easing":"linear","element_pack_widget_effect_transition_duration":"300","element_pack_widget_effect_transition_easing":"ease-out","align":"justify"},"elements":[],"widgetType":"text-editor"},{"id":"cd55150","elType":"widget","settings":{"title":"

Key Takeaways<\/h2>
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\u00a0<\/p>\n
\u00a0<\/p>\n\n
The Numbers That Tell the Story<\/strong><\/p>\n\n
$\"A$ <\/figure>\n\n
The data from 2020\u20132024 reflects both stability and evolution:<\/p>\n\n
\n
Indonesia<\/strong> leads the pack with filings consistently above 120,000, climbing to over 152,000 in 2023<\/strong>. Its large consumer base and fast-growing economy make it a key market for brand protection.<\/li>\n\n
Vietnam<\/strong>, with filings nearing the 100,000 mark in 2023, remains one of the most vibrant hubs for IP activity.<\/li>\n\n
The Philippines<\/strong> shows steady momentum, crossing 67,000 filings in 2022<\/strong> before stabilising around 65,000.<\/li>\n\n
Malaysia<\/strong> demonstrates healthy, consistent growth\u2014from 42,169 filings in 2020<\/strong> to over 56,000 in 2024<\/strong>\u2014a sign of rising awareness among SMEs and corporates alike.<\/li>\n\n
Singapore<\/strong> peaked in 2022 but remained strong overall, reaffirming its status as a regional gateway.<\/li>\n\n
Thailand<\/strong> dipped in 2022 but rebounded sharply in 2024 with over 51,000 filings<\/strong>.<\/li>\n\n
Myanmar<\/strong>, despite only having recorded data for 2023, showed a surprising 59,996 filings<\/strong>, underlining the country\u2019s growing participation in IP systems. $\"A$ <\/li>\n<\/ul>\n\n
What This Means for Businesses<\/strong><\/p>\n\n
These numbers underscore a clear trend: ASEAN is no longer just a manufacturing hub, but a brand-driven economy<\/strong>. Businesses entering or expanding in the region know that without protecting their trademarks, they risk losing out in increasingly competitive markets.<\/p>\n\n
For startups, trademark filings are the first step in safeguarding identity. For established companies, it\u2019s about reinforcing market trust and deterring imitation. Across the board, the filings mirror the confidence businesses place in ASEAN\u2019s potential.<\/p>\n\n
KASS International At the Heart of ASEAN\u2019s IP Movement<\/strong><\/p>\n\n
As an IP powerhouse with offices across Malaysia, Singapore, Indonesia, Myanmar, Thailand, Vietnam, and the Philippines, KASS has been part of this regional journey. Our team has worked with clients who filed their very first mark in Malaysia and later expanded into Vietnam or Indonesia as their businesses scaled.<\/p>\n\n
We\u2019ve seen how a well-planned IP strategy transforms from a defensive tool into a growth accelerator. And we continue to support brand owners\u2014whether they\u2019re protecting their innovations in Jakarta, launching a lifestyle brand in Ho Chi Minh City, or entering the digital marketplace in Manila.<\/p>\n\n
Looking Ahead<\/strong><\/p>\n\n
With ASEAN set to play a central role in global trade and innovation, trademark protection will only grow in importance. The filing data from 2020 to 2024 serves as both a benchmark and a signal: brands are here to stay, and they are investing in their future.<\/p>\n\n
At KASS, we remain committed to being more than just an IP firm\u2014we are a regional partner for businesses that dream big and want to protect those dreams across borders.<\/p>\n
\n
\ud83d\udc49 Want to know how your business can navigate trademark protection across ASEAN?<\/strong> Get in touch with us today at hello@kass.asia.<\/p>\n\n
P.S: Data sourced from WIPO & National IP Office<\/p>\n","ekit_all_conditions_list":[],"ekit_adv_tooltip_content":"Tooltip Content.","ep_widget_cf_colors":"#D30C5C, #0EBCDC, #EAED41, #ED5A78, #DF33DF","ep_widget_cf_shapes":"square|circle","ep_widget_cf_shapes_emoji":"\ud83c\udf83|\ud83c\udf84|\ud83d\udc9c","ep_widget_cf_shapes_svg":"M167 72c19,-38 37,-56 75,-56 42,0 76,33 76,75 0,76 -76,151 -151,227 -76,-76 -151,-151 -151,-227 0,-42 33,-75 75,-75 38,0 57,18 76,56z|M120 240c-41,14 -91,18 -120,1 29,-10 57,-22 81,-40 -18,2 -37,3 -55,-3 25,-14 48,-30 66,-51 -11,5 -26,8 -45,7 20,-14 40,-30 57,-49 -13,1 -26,2 -38,-1 18,-11 35,-25 51,-43 -13,3 -24,5 -35,6 21,-19 40,-41 53,-67 14,26 32,48 54,67 -11,-1 -23,-3 -35,-6 15,18 32,32 51,43 -13,3 -26,2 -38,1 17,19 36,35 56,49 -19,1 -33,-2 -45,-7 19,21 42,37 67,51 -19,6 -37,5 -56,3 25,18 53,30 82,40 -30,17 -79,13 -120,-1l0 41 -31 0 0 -41z|M449.4 142c-5 0-10 .3-15 1a183 183 0 0 0-66.9-19.1V87.5a17.5 17.5 0 1 0-35 0v36.4a183 183 0 0 0-67 19c-4.9-.6-9.9-1-14.8-1C170.3 142 105 219.6 105 315s65.3 173 145.7 173c5 0 10-.3 14.8-1a184.7 184.7 0 0 0 169 0c4.9.7 9.9 1 14.9 1 80.3 0 145.6-77.6 145.6-173s-65.3-173-145.7-173zm-220 138 27.4-40.4a11.6 11.6 0 0 1 16.4-2.7l54.7 40.3a11.3 11.3 0 0 1-7 20.3H239a11.3 11.3 0 0 1-9.6-17.5zM444 383.8l-43.7 17.5a17.7 17.7 0 0 1-13 0l-37.3-15-37.2 15a17.8 17.8 0 0 1-13 0L256 383.8a17.5 17.5 0 0 1 13-32.6l37.3 15 37.2-15c4.2-1.6 8.8-1.6 13 0l37.3 15 37.2-15a17.5 17.5 0 0 1 13 32.6zm17-86.3h-82a11.3 11.3 0 0 1-6.9-20.4l54.7-40.3a11.6 11.6 0 0 1 16.4 2.8l27.4 40.4a11.3 11.3 0 0 1-9.6 17.5z","ep_notation_list":[{"_id":"ac24475","ep_notation_bracket_on":"left,right"}],"ep_sound_effects_element_selector":"my-header","element_pack_widget_tooltip_text":"This is Tooltip","ep_display_conditions":[],"ekit_cursor_text_label":"Elementskit Cursor","ep_parallax_effects_transition_for":"all","ep_parallax_effects_transition_duration":"100","ep_parallax_effects_transition_easing":"linear","element_pack_widget_effect_transition_duration":"300","element_pack_widget_effect_transition_easing":"ease-out","align":"justify"},"elements":[],"widgetType":"text-editor"}],"isInner":false},{"id":"30f8528","elType":"container","settings":{"content_width":"full","container_type":"grid","boxed_width":{"unit":"px","size":757,"sizes":[]},"min_height":{"unit":"px","size":100,"sizes":[]},"grid_columns_grid":{"unit":"fr","size":1,"sizes":[]},"grid_align_items":"center","background_background":"classic","background_image":{"url":"https:\/\/kass.asia\/wp-content\/uploads\/2024\/11\/waves-renewals.webp","id":22707,"size":"large","alt":"","source":"library"},"background_position":"center center","element_pack_agbg_color_list":[{"_id":"301f523"},{"start_color":"#567445","end_color":"#1D1BE0","_id":"0056b19"}],"background_overlay_background":"gradient","background_overlay_color_stop":{"unit":"%","size":100,"sizes":[]},"background_overlay_color_b":"#000000","background_overlay_gradient_position":"center right","background_overlay_opacity":{"unit":"px","size":0.40000000000000002220446049250313080847263336181640625,"sizes":[]},"ekit_section_parallax_multi_items":[],"ep_widget_cf_colors":"#D30C5C, #0EBCDC, #EAED41, #ED5A78, #DF33DF","ep_widget_cf_shapes":"square|circle","ep_widget_cf_shapes_emoji":"\ud83c\udf83|\ud83c\udf84|\ud83d\udc9c","ep_widget_cf_shapes_svg":"M167 72c19,-38 37,-56 75,-56 42,0 76,33 76,75 0,76 -76,151 -151,227 -76,-76 -151,-151 -151,-227 0,-42 33,-75 75,-75 38,0 57,18 76,56z|M120 240c-41,14 -91,18 -120,1 29,-10 57,-22 81,-40 -18,2 -37,3 -55,-3 25,-14 48,-30 66,-51 -11,5 -26,8 -45,7 20,-14 40,-30 57,-49 -13,1 -26,2 -38,-1 18,-11 35,-25 51,-43 -13,3 -24,5 -35,6 21,-19 40,-41 53,-67 14,26 32,48 54,67 -11,-1 -23,-3 -35,-6 15,18 32,32 51,43 -13,3 -26,2 -38,1 17,19 36,35 56,49 -19,1 -33,-2 -45,-7 19,21 42,37 67,51 -19,6 -37,5 -56,3 25,18 53,30 82,40 -30,17 -79,13 -120,-1l0 41 -31 0 0 -41z|M449.4 142c-5 0-10 .3-15 1a183 183 0 0 0-66.9-19.1V87.5a17.5 17.5 0 1 0-35 0v36.4a183 183 0 0 0-67 19c-4.9-.6-9.9-1-14.8-1C170.3 142 105 219.6 105 315s65.3 173 145.7 173c5 0 10-.3 14.8-1a184.7 184.7 0 0 0 169 0c4.9.7 9.9 1 14.9 1 80.3 0 145.6-77.6 145.6-173s-65.3-173-145.7-173zm-220 138 27.4-40.4a11.6 11.6 0 0 1 16.4-2.7l54.7 40.3a11.3 11.3 0 0 1-7 20.3H239a11.3 11.3 0 0 1-9.6-17.5zM444 383.8l-43.7 17.5a17.7 17.7 0 0 1-13 0l-37.3-15-37.2 15a17.8 17.8 0 0 1-13 0L256 383.8a17.5 17.5 0 0 1 13-32.6l37.3 15 37.2-15c4.2-1.6 8.8-1.6 13 0l37.3 15 37.2-15a17.5 17.5 0 0 1 13 32.6zm17-86.3h-82a11.3 11.3 0 0 1-6.9-20.4l54.7-40.3a11.6 11.6 0 0 1 16.4 2.8l27.4 40.4a11.3 11.3 0 0 1-9.6 17.5z","section_parallax_elements":[],"element_pack_tile_scroll_elements":[],"ep_display_conditions":[],"ekit_all_conditions_list":[],"ekit_cursor_text_label":"Elementskit Cursor","globals":{"background_overlay_color":"globals\/colors?id=f4c8214"},"presetTitle":"Grid","presetIcon":"eicon-container-grid"},"elements":[{"id":"f90dbd2","elType":"widget","settings":{"title":"
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Day: August 22, 2025

Trademark Filings in ASEAN: A Five-Year Outlook (2020–2024)